Brand Tone

Sophisticated & Elegant, Modern & Design-Forward, Artistic & Curated, Professional & Expert, Quality-Conscious & Craft-Oriented, Aspirational

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Timelessness
• •Customization & Personalization
• •Customer Satisfaction
• •Functionality and Aesthetics
• •Preservation of Local Values & Craft

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use language that highlights the superior materials, artisanal techniques, and durability of the products. Words like "meticulous," "handcrafted," "precision," "enduring," and "high-quality" should be staples.
• •Maintain an Elegant and Sophisticated Vocabulary: Avoid overly casual slang or colloquialisms. Opt for articulate and evocative language that reflects the high-end nature of the brand. Focus on words that convey luxury, exclusivity, and refined taste.
• •Showcase Design Expertise and Vision: Position the brand as a design authority. Use copy to explain the design philosophy, the inspiration behind collections, and the expertise of the designers and artisans.
• •Speak to Aspirations and Lifestyle: Connect the products and services to the desired lifestyle of the target audience – one of elegance, comfort, and sophisticated living ("Live Better"). Focus on the experience and emotion that the designs evoke.
• •Ensure Visual and Textual Harmony: The tone of the copy must always align with the high-quality, modern, and elegant visuals used on the website and social media. Consistency across all touchpoints is key to reinforcing the brand identity.

Social Perception

High-Quality and Luxurious, Trusted for Design Expertise, Associated with Modern Aesthetics, Potentially Niche, International Reach with Turkish Roots, Confusion with "Lagu" beach blanket

Copy Examples

• •Headline: Define Your Space. Define Your Life. Body: At Lagu Design, we believe that exceptional design transcends trends. Discover curated collections and bespoke furniture, crafted with passion and precision to transform your house into a timeless home. Explore the art of living better.
• •Headline: Beyond Furniture. Beyond Expectation. Body: Experience the confluence of artisanal craftsmanship and visionary design. Our award-winning pieces and personalized interior design services are dedicated to creating spaces that are uniquely yours, reflecting your taste and enhancing your lifestyle. Let's create something extraordinary together.
• •Headline: The Essence of Modern Elegance. Body: Each Lagu Design piece is a testament to quality materials, meticulous craftsmanship, and a passion for contemporary aesthetics. From statement sofas to sculptural lighting, elevate your interiors with designs built to inspire and endure.
• •Headline: Your Vision, Expertly Crafted. Body: Dreaming of a space that truly reflects you? Our custom furniture design service brings your unique ideas to life. Collaborating closely with our designers and artisans, we translate your desires into tangible pieces of enduring beauty and functionality.
• •Headline: Curated for the Connoisseur. Body: Explore the Lagu Selection – a rare assemblage of antique treasures and unique, handcrafted objects that tell a story. We are dedicated to preserving artistry and bringing pieces with soul into the modern home. Discover the exceptional.