Brand Tone

Passionate & Authentic, Expert & Educational, Modern & Approachable, Quality-Driven & Meticulous, Community-Oriented

Brand Values

• •Quality
• •Authenticity & Transparency
• •Sustainability & Fair Trade
• •Innovation
• •Passion & Craftsmanship
• •Education & Community

Best Practices

• •Always Root Back to Origin & Authenticity: Consistently mention the Colombian farm (Finca Las Acacias) and the direct sourcing. Use storytelling that connects the product to its roots and the people involved.
• •Emphasize Quality and Expertise (Without Alienating): Use terms like "specialty coffee," "SCA score," "100% Arabica," "artisanal roasting," but explain them simply or let the passion convey the quality. Highlight the meticulous care involved.
• •Maintain a Passionate and Enthusiastic Voice: Let the love for coffee shine through. Use vibrant, sensory language to describe flavors, aromas, and the coffee experience.
• •Foster a Sense of Community and Education: Invite engagement, share knowledge, and position the brand as a guide in the world of specialty coffee. Promote the café and campus as hubs for coffee lovers.
• •Keep Visuals and Text Cohesive: Ensure the language used in copy matches the modern, clean, and high-quality aesthetic of the brand's visuals (website, social media). The tone should feel as premium and inviting as the images suggest.

Social Perception

High-Quality Coffee Provider, Knowledgeable Experts, Ethical and Transparent, Modern and Trendy (especially for the café), International Brand with Local Roots

Copy Examples

• •Headline: From Our Farm, To Your Cup: The La Guashira Difference. Body: Experience specialty coffee born in the heart of Colombia's coffee axis. At Finca Las Acacias, we nurture every bean with passion and innovative, sustainable practices. Taste the dedication in every sip.
• •Headline: Unlock a World of Flavor. Discover Your Perfect Brew. Body: Not all coffee is created equal. At La Guashira, we meticulously roast our high-scoring Arabica beans to reveal their unique character – from bright fruit notes to deep cacao. Let us guide your journey into true specialty coffee.
• •Headline: More Than Coffee. It's a Community. Body: Join us at La Guashira Specialty Coffee Experience in Valencia or explore our online world. Share the passion, learn with us at our Campus, and connect over a cup that tells a story of dedication and Colombian heritage.
• •Headline: The Art & Science of Exquisite Coffee. Body: We blend generations of Colombian farming wisdom with cutting-edge agroecological techniques and precision roasting. The result? Coffee that’s consistently exceptional. Explore our latest harvest.
• •Headline: Your Morning Ritual, Elevated. Body: Why settle for ordinary? La Guashira delivers extraordinary specialty coffee right to your door. Freshly roasted in Alicante from beans grown on our own Colombian farm. This is coffee that inspires.