Brand Tone

Community-oriented, supportive, and educational; welcoming, encouraging, and passionate; fosters a love for art, not exclusive or elitist; professional yet approachable.

Brand Values

• •Community Engagement
• •Artistic Growth and Education
• •Support for Artists
• •Inclusivity and Accessibility
• •Tradition and Legacy

Best Practices

• •Emphasize "Community" and "Togetherness": Use words like "community," "together," "join us," and "we" to foster a sense of belonging.
• •Maintain a Positive and Encouraging Voice: Frame copy in a way that is inspiring and motivating, avoiding jargon or language that could be perceived as intimidating to beginners.
• •Highlight Educational Opportunities: Consistently promote the learning aspect of the League, showcasing classes, workshops, and artist demonstrations as opportunities for growth.
• •Showcase and Celebrate Artists: Regularly feature member artists and their work on social media and in newsletters to reinforce the League's commitment to supporting local talent.
• •Be Inclusive in Language and Imagery: Use welcoming language and diverse imagery that reflects a commitment to being an accessible and inclusive organization for people of all ages, backgrounds, and abilities.

Social Perception

Perceived as a valuable and established cultural institution, a welcoming hub for local artists, and a resource for art education. Seen as a friendly and supportive environment, appreciated for promoting arts and providing creative outlets. Its long history contributes to a perception of stability and commitment.

Copy Examples

• •Unleash your inner artist! Whether you're picking up a brush for the first time or honing your skills, our new 'Watercolor Basics' workshop is the perfect place to start. Join our supportive community and let your creativity flow. Sign up today!
• •Be part of a creative community that supports and inspires. As a member of the La Grange Art League, you'll have the opportunity to exhibit your work, connect with fellow artists, and grow your passion. Join us in bringing more art to our community.
• •Spark your child's imagination! Our youth art classes provide a fun, encouraging space for young artists to explore their creativity, learn new skills, and make new friends. Enroll your budding artist today for a season of colorful fun.
• •Experience the vibrant work of our talented local artists at our new monthly exhibition. From stunning landscapes to captivating portraits, there's something to inspire everyone. Join us for our opening reception this Friday and celebrate the art in our community.
• •Art is for everyone. At the La Grange Art League, we believe in the power of art to connect and uplift our community. Your donation to our 'Starts with Art' program provides free classes and supplies to young, aspiring artists in our area. Give the gift of creativity today.