Brand Tone

Authentic & Rider-Focused, Passionate & Enthusiastic, Performance-Oriented, Informal & Approachable

Brand Values

• •Quality
• •Performance
• •Affordability/Value
• •Authenticity & No-Nonsense
• •Rider-Driven Design

Best Practices

• •Speak Like a Rider: Use authentic snowboarding terminology naturally. Avoid overly corporate or generic marketing language. Keep it real and relatable to the snowboarding community.
• •Highlight Performance & Quality (No BS): Focus on tangible benefits and the high-quality construction of the boards. Back up claims with specifics (e.g., materials, design features) rather than just hype.
• •Embrace the Passion: Let the genuine love for snowboarding shine through. Share the stoke and excitement that comes with riding.
• •Be Direct and Honest: Maintain the "no hype, no gimmicks, no BS" ethos in all communications. If a board is for a specific type of rider (e.g., advanced, park-focused), be clear about it.
• •Foster Community: Encourage interaction and user-generated content. Use inclusive language that makes riders feel part of the Lago Snowboards family. Showcase real riders and their experiences.

Social Perception

Positive Reputation for Quality and Performance, Good Value for Money, Core Rider Appeal, Authentic and Trustworthy, Specialized, Not for Everyone

Copy Examples

• •Headline: Stop Dreaming, Start Ripping. Body: The [Board Model Name] isn't just a snowboard; it's your all-access pass to the mountain. Built by riders, for riders. No fluff, just pure performance. #LagoSnowboards #RideWithoutLimits
• •Headline: Engineered by an Olympian. Loved by Locals. Body: Scotty Lago pours his passion and expertise into every board we make. The [Board Model Name] delivers pro-level quality without the pro-level price tag. Get yours and feel the difference. #LagoQuality #NoBSsnowboarding
• •Headline: Your Quiver's New Best Friend. Body: From deep pow days to perfectly groomed park laps, the [Board Model Name] is the versatile beast you've been searching for. Lightweight, durable, and ready for whatever the mountain throws at you. #AllMountainDominance #LagoRide
• •Headline: Less Hype, More Ride. Body: We believe in building boards that speak for themselves. The [Board Model Name] offers insane pop, responsive handling, and a feel that just gets better with every run. Experience the Lago difference. #TrueToTheCore #Snowboarding
• •Headline: Join the Lago Stoke. Body: It’s more than just a board, it’s a community. Grab your [Board Model Name] and discover why riders who know, choose Lago. Tag us in your adventures! #LagoFamily #ShredSeason