Brand Tone

Friendly, Personal, and Enthusiastic. Also Artisanal and Passionate, Inspiring and Free-spirited

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Individuality
• •Love for Nature & the Ocean
• •Adventure & Free Spirit
• •Sustainability (for swimwear)
• •Direct Connection & Community

Best Practices

• •Create a "Brand Voice" Guide: Document the key characteristics of L A G O O N DESIGNS' tone (Friendly, Personal, Enthusiastic, Artisanal, Inspiring, Free-spirited). Include "do's and don'ts," preferred vocabulary (e.g., "lovelies," "magic," "treasure," "adventure"), and emoji usage. This ensures anyone writing for the brand is aligned.
• •Always Infuse Passion for "Handmade" and "Unique": Regardless of the product (jewelry or swimwear), emphasize that items are crafted with care and are not mass-produced. Highlight what makes them special.
• •Connect with the Coastal/Nature Theme: Weave in language and imagery that evokes the beach, ocean, nature, and adventure. Use sensory words that transport the audience to these settings.
• •Maintain a Personal Touch: Continue to use "I" and "we" from the perspective of Leah/the brand. Address the audience directly and warmly (e.g., "you," "your adventures"). Share behind-the-scenes glimpses or stories when appropriate to reinforce the personal connection.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the tone on Facebook, Pinterest, email, and the website. While the format or length of the message might change, the core personality should remain the same. Regularly review content across platforms for consistency.

Social Perception

Highly Positive Customer Feedback, Appreciation for Handmade & Unique Items, Association with Coastal Lifestyle, Personal Brand Connection

Copy Examples

• •✨ Just dropped! ✨ Dive into golden hour hues with our new 'Sunstone Shimmer' necklace. Handmade with love and sun-kissed auras, each stone is unique, just like you. Perfect for adding a touch of ocean magic to your everyday. Tap to explore or find your sparkle via the link in bio! 💖 #LagoonDesigns #HandmadeJewelry #CoastalVibes #UniquePieces #NewCollection
• •Ready for endless summer days? ☀️ Our latest collection of sustainably crafted bikinis and ocean-inspired jewelry is here to make a splash! Each piece is designed by Leah with love on the Gold Coast, for your adventures near and far. Discover unique treasures that tell your story. Shop now and let Lagoon take you there! 🌊 #LagoonGirl #HandmadeWithLove #SustainableSwimwear #BeachJewelry #GoldCoastSmallBusiness
• •Hey lovely! Just imagine the sand between your toes and the gentle sea breeze... we've captured that feeling in our latest arrivals! ✨ From shimmering pearl earrings, handmade with the ocean's heart, to our new eco-conscious bikini prints that feel like a second skin. Each Lagoon Designs piece is crafted to celebrate your unique spirit. Click here to discover your new favourite treasure and bring a little bit of paradise home. xx Leah & the Lagoon Team
• •Chasing waterfalls and sunshine dreams 🌿✨ Our 'Wanderer's Charm' bracelet, handmade with natural gemstones, is the perfect companion for all your adventures. Unique, just like your journey. #LagoonDesigns #BohoJewelry #HandmadeAccessories #TravelInspo #AdventureAwaits #NatureInspiredJewelry
• •We're Back & Brighter Than Ever! ✨ Explore the new Lagoon Designs – your home for handmade jewelry and soul-stirring swimwear, crafted with love and inspired by the sea. Dive in!