Brand Tone

Aspirational, scientific, and encouraging, positioning sleep as a critical tool for success and personal achievement.

Brand Values

• •Performance Optimization
• •Personalization & Customization
• •Quality and Durability
• •Trust and Transparency
• •Education

Best Practices

• •Lead with the Outcome: Always connect the product to the result, focusing on benefits like optimized performance, deeper recovery, and waking up pain-free.
• •Use Performance-Driven Language: Incorporate words like "optimize," "unlock," "achieve," "performance," "recovery," and "edge" to reinforce the brand's identity.
• •Reference Data and Science: Use specific numbers, scientific concepts, and certifications (e.g., "52 minutes of extra deep sleep," "CertiPUR-US certified foam") to build authority and trust.
• •Emphasize Personalization: Consistently highlight the pillow quiz and the adjustable nature of the pillows as key differentiators, using phrases like "your perfect match" or "customizable support."
• •Reinforce Trust with the Trial: Frequently mention the 100-night risk-free trial in all communications to overcome price objections and showcase confidence in the product's quality.

Social Perception

Lagoon is perceived as a premium, innovative brand that delivers on its promises. It is widely praised for its effective pillow quiz, high-quality, customizable pillows, and association with elite athletes. While the price point is noted as premium, the improved sleep quality often justifies the investment for customers.

Copy Examples

• •Your PR starts the night before. Don't let your pillow be the weak link in your training. Our quiz matches you to a performance pillow engineered for your body and sleep style. Unlock deeper recovery and wake up ready to win the day. CTA: Take the Quiz.
• •Stop trading performance for a bad night's sleep. That 8 a.m. brain fog isn't normal. It's a sign your sleep is failing you. Lagoon's performance pillows are designed to optimize restorative sleep, boosting your energy and focus. Find your perfect match in 90 seconds. CTA: Sleep Better, Perform Better.
• •Still thinking it over? Your best night's sleep is risk-free. Remember, every Lagoon pillow comes with a 100-night trial. You have nothing to lose but neck pain and restless nights.
• •Engineered for your sleep. Backed by science. Loved by champions. Find your perfect pillow today.
• •Lagoon Performance Pillows | Custom Sleep for Peak Recovery. Don't guess which pillow is right. Take our 2-min quiz and get matched with the perfect pillow for your sleep style. 100-Night Risk-Free Trial.