Brand Tone

Elegant & Understated, Appreciative & Thoughtful, Creative & Artistic, Mindful & Balanced, Friendly & Approachable

Brand Values

• •Quality & Craftsmanship
• •Thoughtful Design
• •Sustainability & Responsibility
• •Balance & Moderation (Lagom)
• •Customer Satisfaction
• •Joy in the Tactile

Best Practices

• •Embrace "Lagom" Language: Consistently weave in the philosophy of "just right," balance, mindfulness, and considered choices. Use words like "curated," "thoughtful," "balanced," "essential," and "purposeful."
• •Highlight Quality & Craftsmanship Subtly: Focus on the tactile nature of the products, the quality of materials, and the artistry involved without overt boasting. Let the product descriptions and imagery convey luxury.
• •Maintain Visual & Verbal Cohesion: Ensure that the copy always complements the clean, elegant, and often minimalist aesthetic of the product photography and branding.
• •Speak to Shared Values: Emphasize sustainability, ethical production, and the joy of giving/receiving something meaningful. This resonates with their target audience.
• •Be Authentic and Human: While maintaining an elegant tone, ensure communication is warm, approachable, and genuine, especially in customer interactions and social media engagement. Reflect the positive customer service experiences often praised in reviews.

Social Perception

High-Quality & Premium, Unique & Special, Ethical & Conscious, Reliable & Trustworthy, Artistic & Tasteful

Copy Examples

• •Discover 'Just Right Moments' with our latest collection of greeting cards. Thoughtfully designed by emerging artists, each card is a small piece of art, printed sustainably on premium, tactile paper. Because some sentiments deserve more than a fleeting message.
• •Elegance in simplicity. Our new linen-finish notebooks are here, embodying the art of 'lagom.' Perfect for your considered thoughts and daily inspirations. #LagomDesign #StationeryLove #MindfulLiving #BeautifullyMade
• •Stock your shelves with intention. Lagom Design offers your discerning customers contemporary stationery and gifts that speak to quality, artistry, and the beauty of balance. Explore our new trade collection and bring a touch of 'just right' to your store.
• •At Lagom Design, we believe in the power of the tangible. Since 2007, we've curated and created stationery that’s 'just right' – a harmonious blend of beautiful design, exceptional quality, and sustainable practices. It's more than paper; it's a connection.
• •Looking for a gift that speaks volumes through its quiet charm? Lagom Design offers a curated selection of beautifully crafted cards, stationery, and lifestyle pieces. Find the perfect, thoughtful token that’s ‘just right’ for any occasion. Shop sustainable elegance today.