Brand Tone

Sophisticated & Curated, Appreciative of Quality & Design, Informative & Authentic, Understated Elegance, Aspirational yet Approachable

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Timeless Design
• •Thoughtful Curation
• •Substance & Style
• •Supporting Independent Creators

Best Practices

• •Prioritize Quality & Craftsmanship in Language: Use precise and evocative words that reflect the care and attention to detail in the products. Terms like "handcrafted," "artisanal," "meticulously designed," and "premium materials" reinforce this.
• •Maintain an Elegant & Understated Voice: Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics. The tone should be confident yet calm, mirroring the sophisticated nature of the brand.
• •Tell the Story of Independent Brands: Whenever possible, weave in the narrative of the creators behind the products. This highlights authenticity and the value of curation, aligning with La Gent's ethos.
• •Focus on Timelessness and Substance: Emphasize how products offer lasting value and style, rather than focusing on fleeting trends. This builds trust and positions La Gent as a source for enduring pieces.
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality, minimalist, and elegant visuals used on the website and social media. The words and images must work together to create a cohesive and aspirational brand experience.

Social Perception

Source of Unique, High-Quality Finds, Trusted Curator of Style, Associated with Aesthetics and Good Design, Reliable and Customer-Focused, Modern & Elevated

Copy Examples

• •Instagram Post (New Homeware Item): Discover the art of everyday elevation. Our new collection of handcrafted ceramics from [Independent Brand Name] brings a touch of timeless elegance to your home. Each piece, a testament to meticulous craftsmanship and sustainable practices. Explore the collection via the link in bio. #LaGentLondon #CuratedDesign #IndependentArtisans
• •Email Subject Line (Seasonal Collection): La Gent: Curated tranquilidad for the Autumn Home (Body Snippet): Embrace the changing season with thoughtfully selected pieces that speak of warmth and enduring style. From hand-poured candles by [Brand] to tactile textiles designed for comfort, discover items that enrich your space with quiet luxury.
• •Product Description (Skincare Item): Nourish your skin with the pure efficacy of [Product Name] by [Independent Beauty Brand]. Formulated with ethically sourced botanicals and a commitment to gentle yet effective results, this [product type] embodies the beauty of purposeful ingredients. Experience skincare that is as authentic as it is luxurious.
• •Facebook Ad (Gift Focus): Seeking a gift with distinction? La Gent offers a curated selection of unique design objects, artisanal homewares, and considered beauty from independent creators worldwide. Find something truly special that tells a story of quality and thoughtful design. Shop gifts at la-gent.com.
• •TikTok Video Caption (Short product showcase): Morning light with our favorite [Product Name] ✨ Simple, beautiful, made to last. #lagent #homedecor #slowliving #designinspiration #independentbrand