Brand Tone

Approachable and Friendly, Confident and Passionate, Helpful and Customer-Oriented, Enthusiastic and Expressive

Brand Values

• •Comfort and Style Coexistence
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Inclusivity (Size)
• •Value for Money/Affordability
• •Experience and Trustworthiness

Best Practices

• •Embrace "You-Focused" Language: Always speak directly to the customer, focusing on how the clothing will make *her* feel and the benefits *she* will experience (e.g., "You will look and feel amazing").
• •Highlight Comfort AND Style Equally: Consistently weave in the message that Lagenlook provides both comfort and aesthetic appeal. Avoid letting one overshadow the other.
• •Keep it Genuine and Approachable: As a family-run business, maintain a warm, friendly, and accessible tone. Avoid overly formal or corporate jargon. Share the passion behind the brand.
• •Champion Individuality: Use language that empowers customers to be creative and express their personal style through layering. Words like "unique," "individual," "your style," and "express" are key.
• •Be Confident in the Quality and Origin: Proudly mention the "Made in Italy" aspect and the quality of the fabrics. This reinforces value and trustworthiness.

Social Perception

Positive Customer Service, Good Quality for Price, Unique and Stylish Clothing, Appreciation for "Made in Italy" and Fabric Quality, International Reach and Appeal, Brand Loyalty

Copy Examples

• •Homepage Banner: "Discover Your Unique Style with Lagenlook Clothing UK. Effortless layers, Italian craftsmanship, and comfort that moves with you. Express yourself, beautifully."
• •Product Description Snippet (for a linen tunic): "Meet your new favourite go-to! This beautifully draped Italian linen tunic is all about easy elegance. Perfect for layering, its one-size design embraces your shape with a flattering flow. Feel amazing, look effortlessly chic. Our family's passion, brought to your wardrobe."
• •Social Media Post (Image of a layered outfit): "Dare to layer? 😉 Create artful outfits that tell *your* story with our latest collection of Made in Italy pieces. We believe style should be fun, expressive, and oh-so-comfortable! Show us how you #LagenlookUK!"
• •"About Us" Snippet: "For over 30 years, our family has been passionate about bringing unique, quality clothing to women who love to stand out. Lagenlook Clothing UK is more than just a store; it's a celebration of individual style, comfort, and the joy of beautiful, wearable Italian fashion. We're here to make your shopping simple and enjoyable."
• •Email Subject Line for New Arrivals: "Fresh from Italy! ✨ Unpack New Layers of Joy & Style."