Brand Tone

Sophisticated, confident, and effortlessly chic; aspirational yet approachable, empowering, and celebratory of a feminine, cosmopolitan lifestyle, with a focus on timeless elegance.

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Effortless Style
• •Feminine Confidence
• •Versatility

Best Practices

• •Embody the "California-Parisian" Persona: Always write through the lens of this unique fusion. The copy should feel both relaxed and refined, sophisticated but not stuffy.
• •Focus on "Her": Founder Jeff Rudes often speaks about designing for "her," the L'Agence woman. The copy should always be customer-centric, addressing her lifestyle, needs, and aspirations.
• •Use Evocative and Sensory Language: Words like "luxurious," "fluid," "sculpted," and "effortless" help to convey the quality and feel of the garments.
• •Highlight Timelessness and Versatility: Emphasize that these are investment pieces that can be worn in multiple ways and will remain stylish for years to come. This reinforces the brand's value proposition.
• •Maintain a Confident and Empowering Tone: The copy should inspire confidence. Use strong, declarative sentences and a positive tone to reflect the empowering nature of the brand.

Social Perception

Perceived as a luxury brand delivering on quality and style, known for timeless, modern, and elegant wardrobe staples. Praised for packaging, fit, and high-quality fabrics. Considered an investment for durable, appealing pieces, with its celebrity following contributing to an aspirational image.

Copy Examples

• •Introducing the Fall Collection: where Parisian sophistication meets the untamed spirit of the West Coast. Discover timeless silhouettes and luxurious fabrics designed for the modern woman. #Lagence #CaliforniaParisian
• •The embodiment of effortless elegance. Crafted from the finest silk, this blouse features a fluid drape that moves with you. A versatile staple for any occasion, it seamlessly transitions from boardroom meetings to evening cocktails.
• •Your Forever Wardrobe Awaits
• •The Art of Denim. The Science of Fit. Discover our signature jeans, meticulously crafted to sculpt and flatter for a flawless silhouette.
• •That L'Agence feeling. More than just clothing, it's a confident state of mind. #EasyChic