Brand Tone

Aspirational and Modern Luxury. Sophisticated yet accessible, confident, and clean, focusing on emotional and psychological benefits. More energetic and relatable on social media.

Brand Values

• •Quality and Safety
• •Emotional Well-being
• •Sophistication and Elegance
• •Innovation

Best Practices

• •Use Evocative, Sensory Language: Focus on the feeling and memory that scents create, not just the ingredients. Use words like "sanctuary," "evocative," "unforgettable," and "signature."
• •Maintain a Tone of Understated Luxury: Avoid overly hypey or discount-focused language. The copy should feel as premium and clean as the products themselves. Emphasize quality, safety, and sophistication.
• •Bridge Emotion and Technology: Consistently link the emotional benefit (a beautiful-smelling home) with the innovative feature (app control, cold-air diffusion). This reinforces the brand's unique position in the market.
• •Incorporate Social Proof: Use phrases that echo customer testimonials, such as "the hotel smell at home" or "a scent that gets compliments," to build trust and relatability.
• •Keep it Clean and Concise: Just like the minimalist design of the diffusers, the copy should be clear, direct, and uncluttered. Let the power of the concept speak for itself without excessive jargon.

Social Perception

Perceived as a high-end, modern, and effective home fragrance brand, often associated with the luxurious scent of fancy hotels and seen as a tech-driven solution.

Copy Examples

• •Your home tells a story. What does yours say? Define your space with Lage Mist—the signature of luxury scenting.
• •(Image: A stylish, minimalist living room with a Lage Mist diffuser subtly placed on a side table) Some call it a fragrance. We call it an atmosphere. Our app-controlled diffusers and exclusive oil blends transform your home into a sanctuary of modern elegance. Tap to discover your signature scent. #LageMist #HomeScenting #LuxuryLiving
• •The first impression is the one that lasts. Elevate your client experience from the moment they walk in. Lage Mist provides the sophisticated scenting solutions that luxury brands trust. Learn how scent can increase sales and create an unforgettable atmosphere.
• •That Feeling When You Walk Into a 5-Star Hotel...
• •Inspired by the crisp air of a coastal morning, our 'Ocean' blend features notes of sea salt, white lily, and amber. It’s more than a scent—it's an escape. Pure, vegan, and safe for the whole family.