Brand Tone

Gentle, spiritual, and caring, with a soft, encouraging, and almost poetic voice that aims to create a sense of calm and mindfulness. The overall tone is intimate and supportive.

Brand Values

• •Mindfulness and Intention
• •Handcrafted Quality and Care
• •Natural & Minimalist Beauty
• •Meaningful Connections
• •Spiritual Well-being

Best Practices

• •Use Gentle and Evocative Language: Consistently choose words that reflect a soft, spiritual, and caring tone. Terms like "gentle," "whisper," "radiate," "sacred," "talisman," and "serene" will reinforce the brand's identity.
• •Focus on "The Why" Behind the Product: Every piece of copy should connect the jewelry to its deeper meaning or intention. Instead of just describing the crystal, explain the feeling or benefit it brings—like "for moments of calm" or "to celebrate a new beginning."
• •Tell a Story of Craftsmanship: Remind the audience that each bracelet is "handcrafted with care" or "thoughtfully made." This highlights the human element and distinguishes the brand from mass-produced alternatives.
• •Frame Products as Meaningful Gifts: In marketing communications, consistently position the bracelets as the perfect gift for specific life moments (e.g., "for your soul sister," "a gift for the new mother"). This aligns with a key purchasing driver identified in customer reviews.
• •Maintain a Minimalist Aesthetic in Text: Just as the jewelry is minimalist, the copy should be clean, concise, and easy to read. Use ample white space, short paragraphs, and clear headings to create a calming and uncluttered reader experience.

Social Perception

LAGEM is perceived in a highly positive light, with customers describing products as 'beautiful' and 'dainty.' It's recognized as a reliable source for thoughtful, meaningful gifts, leading to high satisfaction and repeat purchases.

Copy Examples

• •Introducing the 'Clarity' bracelet. Hand-strung with pure Amethyst on a delicate silk cord, this piece is a gentle reminder to trust your intuition. Let its calming energy guide you through your day with peace and purpose. A quiet talisman for your soul's journey. #LAGEMcrystals #HandmadeWithIntention #SpiritualJewelry
• •More than just jewelry, it's a feeling. Our handcrafted crystal bracelets are designed in the UK to bring a little magic and mindfulness into your everyday. Each piece is made with intention, just for you. Discover your perfect energy. Shop now for free UK delivery on orders of 2 or more.
• •Wear Your Intention. Minimalist crystal bracelets, handcrafted with meaning and positive energy.
• •When you need a reminder of the power you hold within, our Strength Crystal Bracelet is here to support you. Featuring Tiger's Eye for courage and Hematite for grounding, this minimalist piece serves as a steady companion on your wrist. Handcrafted with care to help you feel centered and resilient, no matter what challenges you face.
• •A little magic for the new season ✨