Brand Tone

Edgy & Rebellious, Authentic & Raw, Artistic & Creative, Community-Oriented & Supportive, Slightly Provocative & Ironic, Confident & Bold

Brand Values

• •Individuality & Self-Expression
• •Resilience & Determination
• •Authenticity
• •Creativity
• •Community & Support
• •A Unique Form of Faith/Spirituality
• •Living Fully

Best Practices

• •Embrace the Edge: Don't shy away from slightly provocative or unconventional language that aligns with the counter-culture vibe. Use words that convey confidence, rebellion, and authenticity.
• •Speak to "Us," Not "Them": Foster a sense of community by using inclusive language ("we," "us," "our tribe," "your congregation"). Make the customer feel like they're part of something bigger.
• •Tell Stories, Don't Just Sell Products: Weave in the brand's inspirations (art, music, tattoo culture, personal experiences) and values (individuality, resilience, second chances) into product descriptions and social media captions.
• •Be Visually and Verbally Cohesive: Ensure the copy complements the graphic style. If the visuals are bold and raw, the language should match. Use strong verbs and vivid descriptions.
• •Maintain Authenticity in Imperfection: The brand acknowledges being "sinners" and the uniqueness of handmade items (even "imperfections"). This can be a strength. Copy can reflect this by being honest, down-to-earth, and not overly polished or corporate.

Social Perception

Customers perceive the brand as cool, unique, and stylish. There's an appreciation for the artistic and alternative vibe. The "community" aspect seems to resonate with their followers, who identify with the brand's message of individuality. The use of "Church" in the name, combined with edgy graphics, likely positions the brand as unconventional and thought-provoking for its target audience (young adults interested in streetwear and alternative culture).

Copy Examples

• •Headline: Sinners Welcome. Saints Optional. Body: At Lagarto Church, we don't do perfect. We do real. Wear your story, embrace your flaws, and join a congregation that celebrates exactly who you are. This isn't just apparel; it's a statement. Product Focus: Graphic Tee with "Sinners Club" motif.
• •Headline: Baptized in Ink & Individuality. Body: Inspired by the raw energy of tattoo culture and the relentless pursuit of dreams. Lagarto Church crafts streetwear for those who live by their own code. Our latest drop is a testament to the art of being you. Product Focus: New collection announcement.
• •Headline: Your Vibe Attracts Your Tribe. Ours Bites Back. Body: That lizard on your tee? It's more than a logo. It's a symbol of resilience, of shedding skin and emerging stronger. Find your people, find your fire. Welcome to Lagarto Church. Product Focus: Hoodie featuring the lizard mascot.
• •Headline: Preach Authenticity. Wear Lagarto. Body: Forget the noise. Forget the trends. Lagarto Church is about carving your own path, stitched with passion and designed for the unapologetic. Each piece is a reminder: be unique, be you, fight for it. Product Focus: General brand message / best-selling item.
• •Headline: From Madrid's Streets, With Defiance & Dreams. Body: Every stitch, every graphic, born from our experiences and the culture that fuels us. Lagarto Church is more than fabric – it's a piece of our story, ready to become part of yours. Handmade grit, global community. Product Focus: Emphasizing origin and handmade/unique aspects.