Tono de Marca

educational, passionate, and sophisticated

Valores de Marca

• •Quality and Excellence
• •Sustainability and Environmental Responsibility
• •Education and Transparency
• •Innovation
• •Legacy and Tradition

Mejores Prácticas

• •Educate, Don't Just Sell: Always seek to provide value to the consumer by sharing information about the benefits, uses, and characteristics of high-quality extra virgin olive oil.
• •Highlight Awards and Certifications: Use the numerous awards and sustainability certifications to reinforce the brand's commitment to quality and environmental responsibility.
• •Tell the Brand's Story: Share the family history and passion behind the brand to create an emotional connection with consumers.
• •Use Sophisticated and Evocative Language: Employ descriptive and sensory language to convey the unique flavors and aromas of the olive oils.
• •Maintain a Consistent Visual Identity: Ensure that all visual content on social media and the website reflects the premium and natural quality of the brand.

Percepción Social

Customers and the general public perceive Lagar H as a high-quality, trustworthy, and environmentally responsible brand. Customer reviews are overwhelmingly positive, highlighting the special and potent flavor and aroma of the olive oils. The brand is often praised for producing a Brazilian olive oil that is on par with, or even superior to, major European producers. The numerous international awards and certifications contribute to this positive perception of excellence and reliability. Media mentions in publications like Forbes, Valor Econômico, and Exame.com further solidify its reputation as a leader in the Brazilian olive oil market, with a strong commitment to ESG practices.

Ejemplos de Copy

• •Lagar H: Taste the Passion of Brazil in Every Drop. Discover an extra virgin olive oil that tells a story. A story of family tradition, sustainable cultivation, and an unwavering commitment to quality. Experience the fresh, aromatic flavor that has won over 60 international awards.
• •Not All Olive Oils Are Created Equal. Dare to taste the difference. Our cold-pressed, low-acidity extra virgin olive oil offers a complexity of flavor you won't find on the supermarket shelf. Elevate your dishes and your health with Lagar H.
• •Good for You, Good for the Planet. As the world's first carbon-negative olive oil producer, we believe in a legacy of flavor and responsibility. Enjoy the award-winning taste of Lagar H, knowing you're supporting a healthier planet.
• •The Secret Ingredient of Brazil's Top Chefs. From the kitchens of the best restaurants to your table. Lagar H's award-winning extra virgin olive oil is the choice of chefs who demand excellence. Unleash your culinary creativity.
• •Experience Freshness. Choose National. The shorter the distance, the greater the freshness. Our 100% Brazilian olive oil comes directly from our farm to your hands, ensuring unparalleled flavor and quality. Support the local economy and savor the best of Brazil.