Brand Tone

sophisticated, authentic, and nurturing

Brand Values

• •Authenticity/Truth in Beauty: Rejecting hype and 'marketing wizardry' for 'unedited' beauty and 'filter-free skin confidence.'
• •Nature & Science: Combining potent vitamins and botanical extracts with scientific formulations and pH balance for effective results.
• •Luxury & Quality: Providing a high-end skincare experience with a focus on premium ingredients, including natural gems.
• •Wellbeing & Holistic Care: Emphasizing the connection between mind, body, soul, and skin health. Their products aim to restore and rejuvenate.
• •Sustainability & Ethical Practices: Commitment to reducing environmental impact through responsible sourcing, biodegradable packaging, renewable energy in production, and being cruelty-free.
• •Australian Made: Proudly sourcing ingredients and manufacturing in Australia.

Best Practices

• •Embrace 'Unedited' Authenticity: Always prioritize genuine, honest language. Avoid overly hyped claims or language that feels artificial. Focus on the real benefits and the feeling of 'filter-free skin confidence.'
• •Weave in Nature and Science: Consistently highlight the blend of natural, precious ingredients with scientifically proven, pH-balanced formulations. Use descriptive words that evoke both the luxuriousness of nature and the efficacy of science.
• •Maintain a Sophisticated & Nurturing Voice: Use elegant and refined language that speaks to a discerning audience. However, ensure the tone remains caring, supportive, and focused on the holistic wellbeing of the customer.
• •Highlight Australian Roots & Sustainability: Subtly remind the audience of the brand's Australian heritage and its commitment to ethical and sustainable practices. This reinforces brand values and appeals to conscious consumers.
• •Focus on the Sensory Experience and Results: Describe not just what the products *do*, but how they *feel* and the radiant, healthy results they deliver. Use words that appeal to the senses (e.g., 'soothe,' 'revitalise,' 'glow,' 'indulgence').

Social Perception

premium, trustworthy, and effective skincare brand that aligns with a natural and mindful lifestyle

Copy Examples

• •Headline: Discover Your Unedited Radiance. Body: Embrace filter-free skin confidence with LaGaia Unedited. Our scientifically formulated, pH-balanced skincare, rich in nature's potent vitamins and precious gems, nurtures your skin back to its most vibrant, authentic self. Experience the luxury of truth in beauty.
• •Social Media Post: Mother Earth's finest, bottled for your skin. 🌿✨ LaGaia Unedited blends precious botanical extracts and scientifically proven actives to restore your skin's natural harmony and glow. What does 'unedited' beauty mean to you? #LaGaiaUnedited #FilterFreeSkin #AustralianSkincare #LuxuryWellness
• •Product Description (for a hydrating serum): Quench your skin's thirst with our [Product Name] Hydrating Serum. A potent elixir of [Key Ingredient 1] and [Key Ingredient 2], this pH-balanced formula sinks deep to replenish moisture, soothe, and reveal a dewy, unedited complexion. Your journey to revitalized skin starts here.
• •Email Subject Line: The Secret to Naturally Radiant Skin is Unedited. Email Body Snippet: Tired of beauty trends that fade? At LaGaia Unedited, we believe in timeless skincare that celebrates your authentic beauty. Our luxurious, nature-infused formulas are designed to bring lasting health and radiance to your skin, unedited and unfiltered.
• •Brand Story Snippet: Born from a passion for pure, effective skincare, LaGaia Unedited unites generations of wisdom with scientific innovation. We harness the power of Australian botanicals and precious natural elements to create a skincare experience that nurtures your skin and uplifts your spirit. This is beauty, unedited.