Brand Tone

informative, trustworthy, friendly, and health-conscious

Brand Values

• •Health and Wellbeing
• •Natural and Quality Products
• •Tradition and Experience
• •Customer Guidance and Service
• •Accessibility
• •Conscious Living

Best Practices

• •Prioritize Education and Information: Always aim to provide value by sharing knowledge about natural health, ingredients, and lifestyle benefits, rather than just selling products.
• •Maintain a Supportive and Encouraging Voice: Use language that empowers customers on their wellness journey. Avoid overly technical jargon unless clearly explained.
• •Emphasize Trust and Experience: Subtly weave in the brand's heritage and commitment to quality to build confidence.
• •Use Clear, Accessible Language: Ensure that the copy is easy to understand for a broad audience interested in natural living.
• •Be Visually Consistent: Accompany copy with imagery that reflects natural elements, health, and vitality, reinforcing the brand's core message (as seen on their Instagram).

Social Perception

Generally perceived as a long-standing, pioneering brand in the Chilean natural products market. Their presence in major supermarkets reinforces this. Seen as a provider of a wide variety of products for individuals seeking a healthier lifestyle. The brand is perceived as a source of information regarding natural health and wellness through its online content.

Copy Examples

• •Headline: Discover the Natural Path to Your Wellbeing. Body: For over 40 years, La Fuente Natural has been your trusted partner in healthy living. Explore our wide range of natural supplements, organic foods, and eco-friendly products, all carefully selected to nourish your body and mind. Start your journey to a more conscious lifestyle today!
• •Headline: Feel the Difference Nature Makes. Body: Looking for ways to boost your energy and vitality naturally? At La Fuente Natural, we offer expert advice and high-quality products to help you achieve your wellness goals. From invigorating herbal teas to nutrient-rich superfoods, find everything you need to thrive.
• •Headline: Your Family Deserves the Best, Naturally. Body: Provide your loved ones with the pure goodness of nature. La Fuente Natural offers a diverse selection of wholesome foods, gentle personal care items, and safe, ecological cleaning solutions. Because a healthy home starts with natural choices.
• •Headline: Small Changes, Big Impact: Embrace a Healthier You. Body: Ready to make a positive change? La Fuente Natural makes it easy with our extensive catalog of natural products and inspiring health tips. Let us guide you towards a more balanced and vibrant life, one natural step at a time. Visit our website or find us in your nearest supermarket!
• •Headline: Quality You Can Trust, Naturally Sourced. Body: At La Fuente Natural, we are committed to bringing you the finest natural products. We meticulously select our ingredients and work with trusted suppliers to ensure you receive only the best for your health and wellbeing. Explore our range and experience the power of nature.