Brand Tone

Aspirational yet Accessible, Modern & Trendy, Confident & Bold, Sensory & Evocative, Proudly Indian with Global Sensibilities

Brand Values

• •Quality
• •Affordability/Value for Money
• •Accessibility
• •Variety & Choice
• •Customer Satisfaction
• •Modernity & Style
• •Clean Ingredients/Sustainability

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand phrases (e.g., "The Scent of India," "Affordable Luxury"), an approved vocabulary list (aspirational, confident, modern, elegant, vibrant, bold, premium, lasting), and a list of terms to avoid (e.g., cheap, imitation - instead use "affordable," "inspired by"). This ensures everyone writing for the brand uses a unified voice.
• •Balance Aspiration with Accessibility: While using evocative language to describe the luxury and sensory experience, always ensure the call-to-actions and pricing information reinforce the value and attainability of the products. Avoid overly exclusive or alienating jargon.
• •Embrace "Modern Indian" Storytelling: Weave in narratives and visuals that resonate with contemporary Indian lifestyles, aspirations, and cultural nuances, while still leveraging the "French-inspired" quality aspect. Highlight how the fragrances fit into daily life, special occasions, and self-expression for the target audience.
• •Focus on Sensory Experience and Confidence: Use vivid adjectives and action-oriented verbs that describe not just the notes of the perfume, but how it makes the wearer *feel* – confident, sophisticated, refreshed, bold, ready for any occasion. Connect the scent to an enhanced personal identity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is consistently reflected in the brand's visual elements (photography, videography, graphic design) across all platforms. A modern, clean, and somewhat luxurious aesthetic in visuals should be paired with copy that echoes these qualities. For example, if the imagery is vibrant and youthful, the copy should also be energetic and engaging.

Social Perception

Positively Received for Value and Quality, Good for Gifting, Wide Appeal, Emerging Indian Brand with International Flair, Trendy and Desirable

Copy Examples

• •La'French: Your Signature. Our Craft. The Scent of India. Discover fragrances that speak your language. Inspired by French masters, perfected for you. Luxury that doesn't whisper, it resonates.
• •Instagram Caption (with image of a young professional): Conquer your day with the essence of La'French. Modern scents for the go-getter who defines their own success. #LaFrench #ScentOfSuccess #DailyLuxury #IndianStyle
• •Product Description Snippet (for a new Oudh fragrance): Unleash your inner fire. La'French [Fragrance Name] Oudh – a bold symphony of ancient tradition and contemporary allure. Rich, lasting, unforgettable. Dare to be you.
• •Facebook Ad Copy: Why just dream of Paris? Experience its elegance, bottled in India. La'French perfumes offer premium, long-lasting fragrances at prices that delight. Indulge your senses.
• •Promotional Offer Text: Elevate your everyday. La'French brings you the art of French perfumery, infused with the spirit of India. Explore our collection and find your perfect scent story. Special offer: Get 20% off on select City of Dreams perfumes this week!