Brand Tone

Friendly, Professional, and Creative: a blend of professionalism and approachability, clear and direct on website, more personal and friendly on social media, consistently helpful and service-oriented.

Brand Values

• •Quality and Craftsmanship
• •Customer Centricity
• •Community and Personal Connection
• •Innovation and Adaptability

Best Practices

• •Balance Professionalism and Personality: Use a clear, professional tone for service descriptions and business-to-business communications. Infuse personality and warmth when showcasing personal gifts and interacting on social media.
• •Focus on the "Why," Not Just the "What": Instead of just saying "We sell custom mugs," frame it as "We help you create the perfect gift that makes someone smile every morning." Connect the product to the emotion or solution.
• •Use Storytelling: Share the stories behind the products. A post about a custom t-shirt is more engaging if it's for a family reunion or a local team's championship. This reinforces the brand's community value.
• •Maintain a Helpful and Approachable Voice: In all communications, from email responses to social media comments, be helpful, patient, and ready to offer creative solutions. This builds on the brand's reputation for excellent customer service.
• •Incorporate User-Generated Content (UGC): Actively encourage customers to share photos with their products. Re-posting this content with credit is authentic, builds community, and provides powerful social proof that reinforces the brand's tone and values.

Social Perception

The public perceives 'La Fotocopia' as a reliable and high-quality local institution, more than just a print shop; it is a go-to source for unique, personalized gifts and professional printing services. The strong positive reviews and personal mentions of the staff indicate a high level of trust and customer loyalty. The brand is viewed as competent, creative, and integral to the local community's needs for personalization and printing.

Copy Examples

• •From their first outfit to your first coffee as new parents. ✨ We create unique memories for every special moment. What story will you tell? #LaFotocopiaAdria #PersonalizedGifts #MadeWithLove
• •Elevate your brand with a professional touch. From custom uniforms to branded gadgets for your clients, we are your partner in bringing your company's image to life. Contact us for a personalized quote! #BusinessPrinting #Branding #LaFotocopiaAdria #SupportLocal
• •Your Ideas, Our Passion. Printed with Care. Discover personalized gifts, professional printing, and creative solutions. From a single copy to a grand project, we bring your vision to reality.
• •The magic is in the details. Precision, quality, and a little bit of magic. That’s how we create your one-of-a-kind pieces. ✨ #LaserEngraving #Craftsmanship #LaFotocopiaAdria #BehindTheScenes
• •Make this holiday season unforgettable with personalized gifts from the heart. 🎁 Order your custom treasures by [Date] to ensure they arrive in time for Christmas! Shop now on our website. #ChristmasGifts #PersonalizedChristmas #Adria