Brand Tone

Authentic, Passionate, Traditional, Heritage-driven, Personal, Familial, Proud, Confident, Evocative.

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Artistry
• •Authenticity
• •Quality & Exclusivity
• •Connection to Place

Best Practices

• •Always anchor the brand story in its 100-year history and the legacy of the De Biasio family.
• •Use storytelling for every product, describing the process, inspiration, and craftsmanship.
• •Consistently use words like "forged by hand," "one-of-a-kind," "artisan-made," and "tailor-made" to emphasize the handmade and unique nature.
• •Maintain a lexicon of authenticity, including terms like Forge, Artisan, Tradition, Heritage, Dolomites, Family, Handcrafted, Authentic, Mastery, Passion.
• •Regularly connect the brand and products to Sottoguda and the Dolomites to emphasize its authentic sense of place.

Social Perception

Highly positive within its niche, viewed as a genuine artisan landmark, described as spectacular and enchanting by visitors. Perceived as a preserver of traditional art offering high-quality, beautiful, and original products.

Copy Examples

• •From Our Family's Forge to Your Family's Home. La Fosina: A Century of Handcrafted Iron Art.
• •More than a decoration, this is a story forged in iron. Each branch and leaf is hammered by hand in our Sottoguda workshop, continuing a tradition our family began in 1923. Let this unique piece of the Dolomites bring a legacy of artistry and nature into your space.
• •La Fosina isn't just a name; it's our heritage. Since 1923, the De Biasio family has been shaping iron with fire, passion, and the time-honored techniques of the Dolomites. We don't just make objects; we forge memories.
• •Artisanal Treasures, Fresh From the Forge ✨
• •The sound of the hammer. The heat of the fire. The heart of the artisan. This is where every La Fosina creation begins. #LaFosina #WroughtIron #Handmade #Artisan #Dolomites #MadeInItaly