Brand Tone

Aspirational, Serene, Welcoming, and Artistic

Brand Values

• •Aesthetic & Design Excellence
• •Quality & Craftsmanship
• •Experience & Escapism
• •Community & Connection

Best Practices

• •Lead with "Escape": Frame messaging around the concept of escapism. Use words like "sanctuary," "oasis," "hideaway," "retreat," and "serenity" to reinforce the brand's core promise of providing a break from daily life.
• •Focus on Sensory Language: Describe the products and the environment in a way that engages the senses. Talk about the "rich aroma of coffee," the "delicate layers of a pastry," the "warmth of the sunlight through the leaves," and the "calm ambiance."
• •Emphasize Art and Craft: Position your offerings as artisanal creations. Use words like "crafted," "curated," "designed," and "artfully prepared" to communicate the skill and quality behind every item on the menu.
• •Keep it Visually Descriptive: Your copy should complement your strong visual identity. Write captions and text that describe the visual experience, encouraging customers to both imagine being there and to come create their own beautiful photos.
• •Use Aspirational Calls-to-Action: Instead of simple commands like "Come in," use more inviting and aspirational phrases. For example: "Treat yourself to a moment of calm," "Discover your new favorite spot," or "Elevate your coffee break."

Social Perception

La forêt is perceived as an "Instagrammable" destination known for its unique, plant-filled interior. It's recognized for high-quality coffee, creative pastries, and delicious brunch, though it is often busy. Despite potential crowds, the overall consensus is that the worthwhile experience combines a unique atmosphere with quality food and drinks, making it a go-to spot for special outings and meetups.

Copy Examples

• •Find your focus. Our quiet corners and rich coffee are the perfect pairing for a productive afternoon. Escape the noise and find your sanctuary with us.
• •Art you can eat. Our new [Dish Name] is a masterpiece of seasonal flavors, crafted to delight your senses. A delicious escape is waiting for you this weekend.
• •It ’s more than just a coffee, it ’s a craft. Every cup at la forêt is poured with precision and care. What ’s your go-to order?
• •Your Urban Oasis. Step out of the city and into the forest. Experience specialty coffee and artisanal pastries in a space designed for calm and connection.
• •Sweeten your escape. We ’ve just added three new intricate desserts to the menu. Perfect for a moment of pure indulgence. #LaForetCoffee #BurnabyEats