Brand Tone

Passionate, Personal, Authentic, Handcrafted, Lifestyle-oriented, Stylish, Friendly, Engaging

Brand Values

• •Authenticity & Craftsmanship: Valuing handmade products by local artisans.
• •Quality & Durability: Aiming to create products (belts) that last a lifetime, with leather that improves over time.
• •Cultural Appreciation: Drawing inspiration from Argentine culture and leatherwork traditions.
• •Uniqueness: Each handmade item is presented as distinct.
• •Passion: Driven by the founder's love for the products and their story.

Best Practices

• •Tell the Story: Consistently weave in the founder's passion and the Argentine craft heritage. This personal connection is a strong differentiator.
• •Emphasize "Handmade" and "Authentic": These are core values. Use descriptive language that highlights the unique, artisanal quality of the products.
• •Focus on Durability and Timelessness: Communicate that these are investment pieces designed to last and improve with age, not fast fashion.
• •Maintain a Warm and Passionate Voice: Reflect the founder's enthusiasm. Even when describing product features, let the love for the craft shine through.
• •Be Clear About Product Focus (especially if expanding): While the website shows broader gift categories, the brand's core story and TikTok focus on leather belts (for humans and dogs). Ensure marketing copy aligns with the primary products being promoted to avoid confusion and clearly distinguish from other brands like the "La Florentina" soap company. If the gift shop aspect is equally important, develop a narrative that cohesively links it to the core leather goods story.

Social Perception

A purveyor of unique, handcrafted (leather) goods with a personal story.

Copy Examples

• •Headline: Crafted by Hand, Worn for a Lifetime. Body: Discover the soul of Argentina in every La Florentina belt. More than an accessory, it's a piece of art, handmade by local artisans, designed in Amsterdam, and destined to tell your story for years to come.
• •Headline: Authentic Leather, Timeless Style. Body: Our belts aren't just made; they're born from a passion for Argentine craftsmanship and the finest leather. Feel the difference quality makes – a touch that only gets better with time.
• •Headline: Unique by Nature. Yours by Design. Body: No two La Florentina belts are exactly alike. Each stitch, each pattern, reflects the artisan's hand and our commitment to bringing you a truly personal piece of wearable art.
• •Headline: From Argentina, With Love. For You (And Your Best Friend). Body: Inspired by a love for authentic leathercraft, La Florentina brings you handcrafted belts from Argentina. And because true style knows no bounds, discover our matching collection for your loyal companion.
• •Headline: The Story of Leather, Woven into Your Life. Body: Each La Florentina belt carries the heritage of Argentine artisans and the vision of our Amsterdam design. It’s more than just holding up your trousers; it’s about embracing a legacy of quality and passion.