Brand Tone

Romantic, Luxurious, Sentimental, Slightly Playful/Modern (on TikTok)

Brand Values

• •Everlasting Love & Sentiments
• •Quality & Craftsmanship
• •Beauty & Elegance
• •Customer Satisfaction
• •Meaningful Gifting

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., romantic, luxurious, elegant, heartfelt), key messaging points, preferred vocabulary (e.g., everlasting, cherished, exquisite, timeless), and words/phrases to avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on Emotional Connection: Since the brand revolves around love, affection, and memories, copywriting should consistently tap into these emotions. Use storytelling and evocative language that resonates with the feelings associated with gifting and receiving such luxurious items.
• •Maintain Visual & Verbal Synergy: Ensure the copy complements the high-quality, luxurious imagery used on the website and social media. The language should be as elegant and polished as the product presentation.
• •Adapt Subtly for Different Platforms: While the core tone remains consistent, allow for slight variations to suit the platform. For instance, Instagram and TikTok might allow for more emojis, questions to engage followers, or slightly more playful language, while website copy might be more formal and descriptive.
• •Regularly Review and Audit Content: Periodically review all marketing copy across different channels (website, emails, social media, ads) to ensure it aligns with the established brand tone and values. Address any inconsistencies to maintain a cohesive brand identity. The BBB rating should be investigated and, if possible, addressed to ensure the public perception aligns with the brand's desired image.

Social Perception

Positive (among its customer base), Aspirational, Concerns (potential), Visible in the Online Floral Market

Copy Examples

• •Headline: Beyond a Bouquet: A Year of Unfading Love. Body: Fresh flowers wilt, but true affection endures. Our exquisite preserved roses capture your deepest sentiments, blooming beautifully for a year or more. Gift a La Fleur Mi Amor arrangement – a timeless testament to your everlasting love. Explore our collection and let your love story unfold, petal by perfect petal.
• •Headline: Elegance That Lasts. Memories That Linger. Body: Indulge in the art of sophisticated gifting with La Fleur Mi Amor. Each preserved rose is a masterpiece of nature and craftsmanship, designed to enchant and impress. Perfect for anniversaries, celebrations, or simply to say 'I adore you' with unparalleled grace. Discover luxury that speaks volumes, long after the moment has passed.
• •Headline: For Moments That Deserve to Be Cherished Forever. Body: Life's most precious moments deserve more than fleeting beauty. Our preserved roses are a celebration of love, joy, and unforgettable milestones, meticulously arranged to be a lasting reminder of what truly matters. Make your next gift an enduring symbol of affection with La Fleur Mi Amor.
• •Social Media Caption (Instagram/Facebook): Love that doesn’t fade. ✨ Our [Product Name, e.g., Je T'aime 'I Love You' Box] is more than a gift; it’s a promise of enduring beauty and affection. Tag someone who deserves this timeless elegance! #LaFleurMiAmor #PreservedRoses #LuxuryGift #AnniversaryGift #LoveInBloom #EverlastingLove
• •Short Ad Copy (e.g., Google Ads): La Fleur Mi Amor | Preserved Roses That Last. Luxury Floral Gifts. Express Everlasting Love. Shop Now for Timeless Elegance. 1000+ 5-Star Reviews.