Brand Tone

sophisticated, traditional, and expert

Brand Values

• •Heritage and Legacy
• •Quality and Craftsmanship
• •Customer Experience
• •Local Commitment
• •Modern Elegance

Best Practices

• •Leverage Heritage: Always weave the "Since 1919" history into the narrative. It is a powerful differentiator that builds immediate trust and communicates enduring quality.
• •Use an Elegant Lexicon: Employ sophisticated and aspirational words. Phrases like "curated collection," "timeless craftsmanship," "unparalleled service," and "modern refinement" reinforce the premium brand identity.
• •Balance Tradition and Modernity: Speak to both the established, loyal customer and the new, style-conscious shopper. Highlight classic pieces and heritage brands while also showcasing contemporary trends and the accessible luxury of "La Suite."
• •Emphasize Exclusivity and Expertise: Use language that positions the brand as a definitive authority on men's style. Promote the "Club 1919" and personalized styling services to make customers feel part of an exclusive community.
• •Tell a Story: Whether it's the story of the family business, the Italian craftsmanship of the house brand, or how a particular garment is perfect for a specific moment, use storytelling to create an emotional connection that goes beyond the product itself.

Social Perception

Laflamme & Cie is perceived as a venerable and high-end institution in its local market of Chicoutimi. It is seen as the premier destination for luxury men's apparel and tailored clothing. The brand commands respect due to its longevity and the prestigious brands it offers. The recent expansion with "La Suite" indicates an adaptation to market trends and an effort to engage a broader, yet still style-conscious, demographic.

Copy Examples

• •The Art of Masculine Elegance, Mastered Since 1919. Discover collections that define the modern gentleman.
• •From the boardroom to the weekend getaway, true style is timeless. Our new collection from Paul & Shark offers unparalleled quality for every occasion. Visit us on Racine Street and experience the difference.
• •Crafted with passion in Italy, worn with confidence in Canada. Our Laflamme 1919 signature blazer is more than an garment—it's a piece of our heritage, tailored for your future.
• •A Privileged Invitation: Be the first to explore our new Fall/Winter arrivals from Eton and Hugo Boss. As a Club 1919 member, your exclusive access awaits.
• •Modern Style, Accessible Luxury. La Suite by Laflamme & Cie brings you contemporary brands and exclusive designs, curated for the fashion-forward man.