Brand Tone

Friendly and Welcoming, Community-Oriented, Trustworthy and Established, Conscious and Responsible, Helpful and Informative

Brand Values

• •Quality
• •Sustainability and Ecology
• •Circularity/Second-Hand
• •Community
• •Timelessness/Avoiding Fast Fashion
• •Customer Trust and Transparency

Best Practices

• •Always Emphasize Quality and Sustainability: Whether it's a product description or a social media post, weave in the benefits of choosing quality second-hand items and the positive environmental impact. This reinforces core values.
• •Maintain a Friendly, Personal, and Welcoming Voice: Use inviting language. Address the customer directly (e.g., "For you who appreciate..."). If appropriate for the platform, use a slightly more personal sign-off, reflecting the owner's current style.
• •Be Transparent and Informative: Clearly communicate how to buy, sell, and the types of items accepted. This builds trust and manages expectations, aligning with their current helpful approach.
• •Celebrate the "Treasure Hunting" Aspect: Second-hand shopping is often about the joy of discovery. Use language that evokes excitement and the uniqueness of finds, e.g., "huippulöytöjä" (great finds).
• •Connect Online with the Physical Store's Charm: Remind online customers of the physical store's unique setting (the "yellow villa" and "café") to build a stronger brand identity and encourage visits if they are local. This differentiates Lafkan from purely online retailers.

Social Perception

Positive Reputation for Quality Second-Hand Goods, Known as a Local Gem, Appreciation for Sustainability, Engaging and Modern, Helpful and Service-Oriented

Copy Examples

• •Instagram/Facebook Post (Image: A stylishly arranged rack of colorful, high-quality spring dresses): Refresh your spring wardrobe the Lafkan way! 🌷 Discover unique, pre-loved treasures that are kind to your wallet and the planet. Quality brands, timeless style, and that lovely feeling of a sustainable find. Welcome to explore! #Lafkan #SecondHandStyle #SustainableFashionFinland #Kauniainen #EcoChic
• •Website Banner (Homepage): Lafkan: Your destination for curated second-hand fashion since 1978. Find quality clothing, accessories, and a touch of Kauniainen charm. Shop sustainably, dress uniquely.
• •Newsletter Snippet (Highlighting new arrivals): Hello, conscious shopper! This week at Lafkan, we've welcomed a beautiful collection of [mention a specific type of item, e.g., leather handbags or designer jeans]. Each piece is carefully selected for its quality and style, waiting for its next chapter with you. Explore new arrivals online or visit our cozy villa shop & café in Kauniainen!
• •TikTok Video Idea (Caption for a short video showcasing a "hidden gem" item): Found this amazing [Brand Name] piece at Lafkan today! 😍 Such a score! Love supporting second-hand and finding unique items. What treasures have you found? #LafkanFinds #SecondHandFinland #VintageFashion #SupportSmallBusiness #KauniainenKirppis
• •Facebook Ad (Targeting environmentally conscious consumers in the Helsinki region): Tired of fast fashion? Lafkan in Kauniainen offers a curated selection of high-quality, brand-name second-hand clothing for men, women, and children. Embrace sustainable style that tells a story. Visit our store & café or shop online! #LafkanVerkkokauppa #SlowFashion #CircularEconomy #HelsinkiFashion #SecondHand