Brand Tone

Sophisticated & Cultured, Accessible & Inspiring, Curated & Passionate, Contemporary & Modern

Brand Values

• •Accessibility of Art
• •Artist Support
• •Quality
• •Transformative Power of Art
• •Curation & Discovery

Best Practices

• •Use Evocative and Descriptive Language: Employ words that convey the feeling, style, and impact of the art (e.g., "vibrant," "serene," "bold," "expressive," "minimalist") without being overly academic or alienating.
• •Focus on "Transformation" and "Inspiration": Connect the art to the customer's life and home. Explain how a piece can change a room, evoke a mood, or inspire thought.
• •Maintain a Sophisticated yet Accessible Voice: Avoid overly casual slang or, conversely, dense art-world jargon. The language should feel intelligent but welcoming.
• •Highlight Curation and Quality: Subtly remind customers of the care taken in selecting the art and the quality of the prints. This reinforces the value proposition.
• •Tell Artist Stories (where possible and appropriate): If space and information allow (e.g., in blog posts, artist features, or detailed product descriptions), briefly sharing insights about the artists or their work can add depth and connection, aligning with the value of artist support.

Social Perception

Niche Specialist, Aesthetically Focused, Emerging or Boutique, Trust through Professionalism

Copy Examples

• •Headline: Elevate Your Everyday. Discover Art That Resonates. Body: At LA FIGURE, we believe art is more than decoration. It's a statement, an inspiration, a daily joy. Explore our curated collection of contemporary prints and find the piece that transforms your space and speaks to you.
• •Headline: The Vision of Artists, Delivered to Your Door. Body: From bold abstracts to evocative landscapes, LA FIGURE champions the work of diverse contemporary artists. Bring home a piece of their unique perspective, beautifully printed and ready to inspire.
• •Headline: Curated for You. Crafted for Your Home. Body: Discover the LA FIGURE difference. Each print in our collection is thoughtfully selected for its artistic merit and potential to create a truly special atmosphere in your home. Quality art, made accessible.
• •Headline: Beyond the Walls: Art That Builds Worlds. Body: Let your home tell a story. LA FIGURE offers a gateway to contemporary art that sparks conversation, evokes emotion, and turns any room into a reflection of your unique style.
• •Headline: Find Your Figure. Define Your Space. Body: Whether it's the subtle grace of a line drawing or the vibrant energy of a modern graphic, the perfect art print awaits. Explore LA FIGURE and connect with art that completes your vision.