Brand Tone

Inspiring and Creative, Charming and Personal, Helpful and Approachable, Quality-Conscious and Curated, Enthusiastic and Passionate

Brand Values

• •Originality and Uniqueness
• •Quality and Care
• •Customer Joy and Memorable Experiences
• •Inspiration and Empowerment
• •Attention to Detail
• •Family and Celebration
• •Environmental Responsibility (where possible)

Best Practices

• •Emphasize "Charm" and "Uniqueness": Consistently use words like "charming," "unique," "special," "magical," and "original" to describe products and the party experience. Highlight how the products help create a personalized celebration.
• •Maintain a Helpful and Inspiring Voice: Offer tips, ideas, and solutions. Frame copy around empowering the customer to create their perfect party. Use an encouraging and positive tone.
• •Focus on Quality and Detail: Subtly weave in mentions of product quality, curated selections, and the care taken in designing or choosing items. This reinforces the value proposition.
• •Connect Emotionally: Refer to the joy of celebrations, creating memories, and the love that goes into planning. Use storytelling elements where appropriate, perhaps echoing the brand's origin story.
• •Keep it Approachable and Personal: Use warm and friendly language. Even when talking about chic or avant-garde designs, ensure the tone doesn't become intimidating. Phrases like "we're here to help" or sharing "our secrets" can foster this connection.

Social Perception

Positive and Appreciative, Trusted and Established, Source of Inspiration and Quality Goods, Community Focused

Copy Examples

• •Headline: Make Their Day Magical. Discover Unique Party Themes They'll Adore. Body: From whimsical fairy tales to adventurous pirate quests, La Fiesta de Olivia offers everything you need to create a party that’s as unique as they are. Explore our curated collections and bring their dream celebration to life with charm and quality you can trust. Let's make memories together!
• •Headline: Celebrate with Heart. Parties Crafted with Love and Detail. Body: Remember the joy of a truly special celebration? At La Fiesta de Olivia, we pour that same love and attention to detail into every product we select and design. Find inspiration, quality supplies, and a personal touch to make your next event unforgettable.
• •Headline: Beyond the Ordinary Bash. Elevate Your Celebration with Our Exclusive Designs. Body: Tired of the same old party themes? La Fiesta de Olivia brings you avant-garde decorations and exclusive items you won't find elsewhere. We believe every party should have its own personality. Let us help you create a chic and memorable event that stands out.
• •Headline: Your Perfect Party, Simplified. Expert Tips & Beautiful Supplies, All in One Place. Body: Planning a party shouldn't be stressful! Our blog is packed with DIY ideas, and our shop is filled with carefully chosen, high-quality decorations. Plus, our new book "FIESTAS" shares all our secrets. Get everything you need to host a stunning celebration with ease and joy.
• •Headline: More Than Just a Party. It's a Fiesta de Olivia! Body: Join over 150,000 friends who’ve discovered the secret to charming, heartfelt celebrations. With unique themes, quality décor, and a sprinkle of magic, we help you turn any occasion into an unforgettable fiesta. What will you celebrate next?