Brand Tone

Authentic & Passionate, Elegant & Artistic, Ethical & Respectful, Professional & Trustworthy

Brand Values

• •Artisanship & Tradition
• •Authenticity & Uniqueness
• •Fair Trade & Sustainability
• •Cultural Promotion & Connection
• •Quality & Excellence

Best Practices

• •Emphasize Storytelling: Share the narratives behind the art, the artists, and the cultural significance. Connect emotionally with the audience by highlighting the journey of each piece and the people involved.
• •Use Evocative and Respectful Language: Choose words that reflect the elegance, artistry, and cultural value of the bronzes. Terms like "authentic," "handcrafted," "heritage," "master artisan," and "unique" should be prominent.
• •Consistently Highlight Ethical Values: Integrate messaging about fair trade, sustainability, and community empowerment into product descriptions, about sections, and social media posts. This reinforces a core brand differentiator.
• •Maintain a Professional and Assuring Tone: Especially when discussing purchasing, shipping, and authenticity, use clear, confident, and trustworthy language to build customer confidence.
• •Visual-Textual Harmony: Ensure that the copy complements the visual presentation of the bronzes. If the imagery is elegant and artistic, the text should match this aesthetic. The tone should be consistent across the website, social media, and any marketing materials.

Social Perception

High-Quality Craftsmanship, Ethical Brand, Cultural Ambassador, Professional & Reliable

Copy Examples

• •Headline: Lafi Bala: Where Ancient Craftsmanship Meets Modern Elegance. Body: Discover unique, handcrafted bronze sculptures from the heart of Burkina Faso. Each piece tells a story of tradition, passion, and fair trade. Bring home more than art; bring home a legacy. Call to Action: Explore Our Collection.
• •Headline: The Soul of Africa, Cast in Bronze. Body: At Lafi Bala, we partner with master artisans like Issoufou Kouraogo, ensuring every sculpture is a testament to authentic West African heritage and ethical practices. Feel the spirit of artistry in every curve. Call to Action: Learn About Our Artisans.
• •Headline: Invest in Beauty, Support a Community. Body: Our commitment to fair trade means every Lafi Bala bronze you purchase directly empowers Burkinabe artists and their families. Adorn your space with meaning. Call to Action: Discover Our Fair Trade Impact.
• •Headline: Timeless Pieces, Ethically Sourced. Body: Lafi Bala offers more than exquisite bronze art; we offer a promise of authenticity, unique design, and a sustainable partnership with the creators. Elevate your décor with art that matters. Call to Action: Shop Unique Bronzes.
• •Headline: From Burkina Faso to Your Home: A Journey of Passion and Fire. Body: Experience the captivating allure of lost-wax bronze, an ancient technique passed down through generations. Lafi Bala brings you these exceptional, unique artworks, ensuring a piece of history and artistry. Call to Action: View Our Latest Arrivals.