Brand Tone

Passionate & Enthusiastic, Artistic & Design-Conscious, Modern & Stylish, Nostalgic & Celebratory, Approachable & Friendly (but not overly casual)

Brand Values

• •Love for Music
• •Originality & Creativity
• •Quality & Craftsmanship
• •Aesthetic Enhancement
• •Customer Connection & Fandom
• •Cultural Appreciation

Best Practices

• •Speak the Language of Music Fans: Use terminology and references that resonate with music enthusiasts (e.g., "anthem," "iconic riff," "legendary track," "visual rhythm"). Show genuine understanding and passion.
• •Emphasize Visuals and Aesthetics: Highlight how the posters transform a space. Use descriptive words that appeal to a sense of style and design (e.g., "sleek," "minimalist," "bold," "vibrant," "statement piece").
• •Maintain an Artistic and Slightly Elevated Tone: Avoid overly casual slang or generic marketing phrases. The tone should reflect the quality and artistic nature of the products – think boutique rather than mass-market.
• •Tell a Story (When Possible): Connect posters to the stories behind the music, artists, or albums. Invoke nostalgia and emotion to create a deeper connection with the audience.
• •Be Authentic and Passionate: Let the genuine love for music and design shine through in every piece of copy. This authenticity builds trust and resonates with customers who share similar values. Ensure consistency across all channels, from product descriptions to social media captions and email newsletters.

Social Perception

Niche Specialist, Stylish & Trendy, Gift-Worthy, Authentic for Music Fans, Good Quality Products, French Brand

Copy Examples

• •Relive the anthem. Frame the memory. Our exclusive [Artist/Genre] poster collection brings the music that shaped you, straight to your walls. Discover designs as iconic as the legends themselves.
• •More than a poster, it's a statement piece. Elevate your space with L'Affiche Musicale – where iconic sound meets minimalist design. Curated art for the discerning music lover.
• •Tired of the same old tune? Gift an original. Our unique music posters are designed in France, capturing the soul of your favorite artists. The perfect note for any occasion.
• •From our studio to your sanctuary. Each L'Affiche Musicale print is a tribute, crafted with passion and precision. Connect with your music, beautifully.
• •What song defines your space? 🎶 Explore our new arrivals and find the visual rhythm that speaks to you. Tap to shop unique music art that turns up the style.