Brand Tone

professional, academic, and expert

Brand Values

• •Expertise and Competence
• •Sustainability
• •Impact and Effectiveness
• •Psychological Safety
• •Evidence-Based Approach

Best Practices

• •Maintain Academic Consistency: Copywriting should always reflect the brand's knowledge base. Citing studies, using precise terminology, and presenting logical arguments will strengthen its positioning as experts.
• •Speak the Client's Language (B2B): Although the tone is academic, the content should directly address the pain points of business leaders (e.g., employee turnover, low productivity, lack of innovation). Translate theoretical concepts into clear business benefits.
• •Leverage Founders' Authority: Use the names and experience of Anna-Lena Erixon and Pehr-Mikael Sällström in marketing material to generate instant credibility. Signed posts or direct quotes can be very effective.
• •Foster Exclusivity: Given that their model seems to be based on professional networks, the language should feel exclusive and targeted. Phrases like "For leaders seeking..." or "A consultancy for organizations that..." can attract the right audience.
• •Clean Up Old Digital Footprint: Proactively try to update online directories that still list Laffecto AB as a cosmetics company. This will minimize brand confusion and ensure potential clients see a clear and consistent image of their current offering.

Social Perception

The social perception of Laffecto AB as a consultancy appears to be limited to its direct professional network. There is no broad public digital footprint in the form of reviews, forums, or news articles. This indicates that the brand is perceived as a niche, highly specialized player, likely operating through referrals and established relationships. For potential clients and prospects within their sector, they are likely seen as credible and expert, primarily due to the impressive credentials of their founders. The contradictory information from their past as a beauty products company could cause confusion, but their current digital presence is clearly focused.

Copy Examples

• •Effective leadership is not a renewable resource; it's sustainable. At Laffecto AB, we apply evidence-based principles to develop leaders and teams that not only achieve their goals but thrive long-term. Discover how our focus on psychological safety can transform your organization. #SustainableLeadership #OrganizationalDevelopment
• •We build resilient organizations from the inside out. Laffecto AB is your strategic partner in developing leadership and high-performing teams. Through expert coaching and tailored workshops, we translate organizational theory into measurable impact for your business.
• •Is your team truly prepared for the future? Join our free webinar: 'The Architecture of Effective Teams'. Led by Laffecto AB founders, Anna-Lena Erixon and Pehr-Mikael Sällström, we will explore strategies to foster innovation and sustainable collaboration. Limited spots. Register now.
• •At the intersection of psychology and strategic design lies the true potential of an organization. Laffecto AB offers consulting services that go beyond superficial solutions, focusing on the fundamental values and human dynamics that drive lasting success.
• •Leadership is not accidental; it is the pillar of organizational success. Investing in your leaders' development is the most effective growth strategy. #LeadershipWithEffect #TeamManagement #OrganizationalCulture