Brand Tone

Feminine and Elegant, Authentic and Sincere, Creative and Inspired, Approachable and Welcoming, Conscious and Responsible

Brand Values

• •Authenticity
• •Femininity & Inclusivity
• •Quality & Craftsmanship
• •Ethical Responsibility & Sustainability
• •Inspiration & Creativity
• •Generosity & Proximity
• •Joviality & Simplicity
• •Timelessness

Best Practices

• •Emphasize Storytelling: Weave narratives around travel, cultural inspiration, and the "enchanted" or "fairy-like" essence of the brand name to evoke emotion and connection.
• •Use Evocative and Sensory Language: Describe textures ("soft," "flowing"), colors ("warm," "natural palettes"), and feelings ("beautiful," "comfortable," "confident") to immerse the audience in the brand experience.
• •Highlight Ethical and Sustainable Aspects Authentically: Clearly and transparently communicate commitments to European manufacturing, eco-friendly materials, and responsible practices without greenwashing.
• •Maintain an Elegant yet Approachable Voice: Combine sophisticated descriptions of style and quality with warm, inviting language that speaks directly and inclusively to the target audience of diverse women.
• •Focus on Timelessness and Individuality over Fleeting Trends: Position La Fée Maraboutée as a brand for women who appreciate enduring style and want to express their unique personality, rather than just following the latest fads.

Social Perception

A brand offering original, high-quality clothing with a unique, feminine, and often bohemian style. Ethically conscious due to its European production and focus on sustainable materials. A mid-to-premium brand with prices that reflect the quality and ethical considerations. Appealing to a multigenerational and multicultural audience of women who value individuality, elegance, and well-being. A brand that provides good customer service, though some online experiences have faced challenges. The clothing is often seen as comfortable and pleasant to wear. Some find the brand's sizing to be generous.

Copy Examples

• •Headline: Timeless Style, Consciously Crafted. Body: Discover La Fée Maraboutée, where Parisian elegance meets a love for travel and a commitment to a more beautiful world. Our collections are designed in France and made with care in Europe, offering you unique pieces that feel as good as they look. Express your individuality, effortlessly.
• •Headline: Embrace Your Unique Femininity. Body: At La Fée Maraboutée, we celebrate every woman. Our flowing dresses, intricate prints, and soft knits are designed to flatter your form and move with you, from everyday moments to special occasions. Feel beautiful, feel authentic, feel you.
• •Headline: The Art of Travel, Woven into Every Thread. Body: Inspired by global cultures and human connection, each La Fée Maraboutée piece tells a story. Eclectic patterns, warm palettes, and comfortable, quality fabrics invite you to a world of discovery and timeless charm.
• •Headline: More Than Fashion, It's a Feeling. Body: Experience the La Fée Maraboutée difference: clothing that combines creativity, comfort, and a touch of magic. We believe in fashion that respects people and the planet, with eco-responsible choices and enduring style.
• •Headline: Your Wardrobe's Enchanted Tale. Body: La Fée Maraboutée isn't just about clothes; it's about the joy of dressing with personality and confidence. Explore our latest collection – a harmonious blend of unexpected details, quality craftsmanship, and the simple pleasure of feeling well.