Brand Tone

Authentic, passionate, poetic, evocative, sensory, friendly, approachable, storytelling, sincere, and trustworthy.

Brand Values

• •Locality and Terroir
• •Natural and Artisanal Quality
• •Ethical and Ecological Commitment
• •Transparency and Traceability
• •Conviviality and Sharing

Best Practices

• •Whenever possible, start with the story of the producer behind the main ingredient to reinforce transparency and partnership.
• •Describe the tastes, smells, and textures of the products, connecting them to the Normandy landscape (sea, countryside, cliffs) using evocative, sensory language.
• •Maintain a poetic and authentic tone, avoiding overly corporate or generic marketing language to keep it genuine and passionate.
• •Consistently highlight "local" and "natural" as key selling points, mentioning "100% natural" and "Normandy ingredients" to reinforce trust.
• •Frame the products within the context of sharing, conviviality, and the "apéritif," encouraging customers to see them as a way to create special moments with friends and family.

Social Perception

Perceived as a high-quality, trustworthy brand offering a genuine taste of Normandy. Customers appreciate the delicious and authentic flavors, along with the brand's commitment to local and natural ingredients. The story of the founder and focus on producer partnerships resonate well, establishing the brand as a successful enterprise that values its roots and positively contributes to the local economy.

Copy Examples

• •Sunset over the cliffs, a sea breeze in the air, and our new Rillettes de Maquereau à l'Ail des Ours. Crafted with mackerel line-caught by Guillaume in Trouville and wild garlic foraged from the Norman countryside. Each jar is a taste of the coast, a moment of pure, simple pleasure. Ready to share your #FalaiseGourmande moment?
• •Discover the authentic taste of the salt marshes with our Terrine of Lamb from the Prés-Salés of Mont-Saint-Michel. Raised in the open air by Madeleine, our partner shepherdess, this lamb offers an exceptionally tender and flavorful meat. We prepare it simply, with a hint of samphire, to let the quality of the terroir shine through. A true celebration of Normandy in every bite.
• •Tired of the same old appetizers? Elevate your 'apéritif' with the authentic flavors of Normandy. At La falaise qui rougit, we partner with the best local producers to bring you artisanal terrines and rillettes made with 100% natural ingredients. Click to explore our collection and bring a taste of the Norman coast to your table.
• •We've dreamed of this moment, and now it's here! We invite you to our new home, the café-boutique La falaise qui rougit in Le Tréport. Come and meet us, taste our latest creations, and discover a selection of the finest local products. We can't wait to share a coffee and our passion for Normandy with you.
• •La falaise qui rougit: Normandy in a jar.