Brand Tone

Personal and Passionate, Friendly and Community-Focused, Enthusiastic and Appreciative, Informative and Helpful, Accessible and Down-to-Earth

Brand Values

• •Passion
• •Customer Service
• •Affordability
• •Quality
• •Community
• •Joy and Happiness
• •Transparency (implied)

Best Practices

• •Always Use "Crystal Family" or "Crystal Friends": Consistently incorporate these terms in communications to reinforce the community aspect.
• •Share the Passion: Let the genuine love for crystals shine through in descriptions, posts, and videos. Use enthusiastic and warm language.
• •Maintain a Personal Touch: Continue to feature Liz (the owner) in videos and communications. Share personal anecdotes or excitement about new finds, making the brand relatable.
• •Emphasize Affordability and Quality: Remind customers that they are getting good value – high-quality, hand-picked items at reasonable prices. This builds trust and aligns with a core value.
• •Focus on Joy and Positive Energy: Frame product benefits and brand interactions around bringing happiness, good vibes, and positive energy to customers' lives, reinforcing the uplifting nature of the brand.

Social Perception

Positive, Trusted (by customers), Community-Oriented, Generous, Engaging

Copy Examples

• •Instagram Post (New Arrival): "Sparkle alert! ✨ Our latest hand-picked [Crystal Name] tower just landed, and it’s radiating pure magic. We knew our crystal family would adore this beauty! Perfect for [mention a benefit, e.g., bringing calming vibes to your sacred space]. Limited pieces available – adopt yours before it’s gone! Link in bio to shop and welcome a little more joy into your life! #LadyLuxeCrystals #CrystalHealing #NewArrival #CrystalLove #MustHave"
• •TikTok Video Script (Packing an Order): "(Upbeat, gentle music) Hey crystal fam! Liz here, and I’m so excited to pack this gorgeous order for [Customer Name]! She picked out this stunning [Crystal Name] sphere – isn't it a dream? And of course, we have to add a little extra sparkle as a thank you! (Shows a small freebie). We put so much love into every package, hoping it brings you all the good vibes. Thank you for being part of our amazing community! #CrystalHaul #PackAnOrderWithMe #LadyLuxeMagic #CrystalCommunity #SpreadingJoy"
• •Facebook Post (Live Sale Announcement): "Get your cozy corners ready, crystal lovers! 💖 Our next TikTok Live Sale is happening [Date] at [Time] PST! We’ve got a dazzling table full of new treasures, from vibrant [Example Crystal] to soothing [Example Crystal], all chosen with love and care, and as always, with our crystal family in mind for affordability. Can't wait to chat and share these beauties with you all! See you there! #LadyLuxeLive #CrystalSale #AffordableCrystals #CommunityLove #GetYourSparkleOn"
• •Product Description (Website - for a specific crystal): "Meet our enchanting [Crystal Name] palm stone – a little piece of Earth’s magic, chosen just for you! Known for its [mention 1-2 key properties, e.g., calming energy and ability to promote clarity], this gem is perfect for holding during meditation or simply keeping close to brighten your day. Each piece is unique, just like you, and is looking for its forever home. We fell in love with its vibrant energy and know you will too! Add this affordable treasure to your collection and let the good vibes flow! #HealingCrystals #LadyLuxeFinds #[CrystalName]Love"
• •Email Newsletter Snippet (Sharing a Tip): "Hello, beautiful crystal soul! ✨ Did you know that [Crystal Name] is fantastic for [mention a benefit, e.g., enhancing focus during work]? We love placing one on our desk! At Lady Luxe Crystals, our passion is to not only bring you beautiful, affordable crystals but also to share the joy and wisdom they hold. What are your favorite ways to use your crystals? Share with our crystal family in our Facebook group! #CrystalTips #LadyLuxeFamily #WeeklyWisdom #AffordableMagic"