Brand Tone

Enthusiastic, Generous, and Approachable

Brand Values

• •Customer Happiness
• •Value and Affordability
• •Community
• •Passion and Authenticity
• •Quality within Reach

Best Practices

• •Lead with "We," Not "I": While the business is personal, using "we" and "our" fosters a sense of a dedicated team and includes the customer in the brand's circle. Frame the audience as a "crystal family" to reinforce community.
• •Blend Magic with Tangible Benefits: Use words like "magic," "discover," and "vibrant," but ground them in tangible qualities like "hand-picked," "high-quality," "fast shipping," and "affordable."
• •Incorporate Social Proof: Weave customer quotes and experiences into product descriptions and ads. Phrases like "Customers say it's the best smelling candle ever" or "You'll be blown away by what's inside" leverage real feedback for authenticity.
• •Highlight Generosity and Value: Always emphasize what the customer gets. Talk about the value in confetti scoops, the excitement of "freebies," and the affordability of the collection. This builds a reputation for generosity.
• •Maintain an Enthusiastic and Grateful Voice: Every piece of copy should reflect genuine excitement and gratitude. Use exclamation points where appropriate and phrases like "We're so excited to show you" or "Thank you for being here" to maintain a warm, approachable, and appreciative tone.

Social Perception

Trusted, Generous Small Business

Copy Examples

• •Just in! ✨ These hand-picked towers are radiating pure magic. Each one was chosen for its unique energy and incredible beauty. Which one is calling to you? Explore the new arrivals on our site now—link in bio! #CrystalEnergy #HandPicked #NewArrivals
• •Join the Crystal Family tonight! 🎉 We're going LIVE at 8 PM EST with a stunning collection of new spheres, carvings, and more. Get ready for good vibes, fun, and maybe a few surprises! Tag a friend you'll be watching with! #LiveSale #CrystalCommunity #LadyLuxeCrystals
• •Ready for your room to smell as good as it looks? Our Island Berry Breeze candle is the ultimate treat. Customers call it 'the best smelling candle ever' for a reason—it's a yummy, vibrant scent that turns any space into a paradise. Perfect for your meditation corner or just to brighten your day.
• •What's in our Mermaid Crystal Confetti scoop? 🧜‍♀️ You guys are always blown away by what's inside our confetti scoops! We pack every one with a magical mix of high-quality tumbles, bracelets, and surprise carvings. It's the most exciting way to grow your collection. Get yours before they're gone!
• •Subject: A little magic, just for you! ✨ Hey [Customer Name], As part of our crystal family, we wanted to say thank you for all your love and support. We've just added some enchanting new freeforms and palm stones to the shop that we thought you'd adore. As a special thank you, use code FAMILY10 for 10% off your next order. We can't wait to pack your next box of happiness!