Brand Tone

Warm and Welcoming, Artisanal and Passionate, Joyful and Celebratory, Authentic and Transparent, Slightly Whimsical and Playful, Storytelling-driven

Brand Values

• •Quality & Craftsmanship
• •American-Made & Local Support
• •Community
• •Family & Sisterhood
• •Joy & Celebration
• •Sustainability & Ethical Sourcing
• •Transparency
• •Passion & Authenticity

Best Practices

• •Lead with Passion and Authenticity: Always let the genuine love for food, quality, and community shine through. Use warm, inviting language that feels personal and sincere.
• •Tell the Story: Go beyond just describing products. Share the 'why' – the stories of the American makers, the inspiration behind a seasonal board, or the joy of a shared meal. This builds connection.
• •Emphasize 'American-Made' and 'Local': Consistently highlight the commitment to domestic and local sourcing. It’s a core value and a key differentiator.
• •Focus on Sensory Details and Visuals: Use descriptive language that appeals to the senses (creamy, crisp, vibrant, aromatic). Accompany copy with high-quality, beautiful imagery that reflects the brand’s artistic presentation.
• •Cultivate Community and Connection: Frame messaging around sharing, gathering, and celebration. Encourage interaction and make customers feel like part of the Lady & Larder family.

Social Perception

A provider of high-quality, artisanal food; Visually stunning and 'Instagrammable'; A champion of local and American producers; Warm, genuine, and community-oriented; A go-to for special occasions and elevated entertaining; More than just a shop, but an experience; Resilient and innovative; The recent loss of Boo Simms has likely added a layer of poignant admiration and support from their community, recognizing her significant contribution to the brand's 'magic'.

Copy Examples

• •Instagram Post (New Seasonal Board): Golden hour hues and autumn's best bounty, all wrapped up on our new Fall Harvest Board. 🍂 We've gathered the creamiest local cheeses, crisp orchard fruits, and savory American charcuterie for your coziest gatherings. Because sharing beauty and flavor with those you love? That’s the heart of Lady & Larder. Come taste the season with us! #LadyAndLarder #FallFlavors #AmericanMade #ArtisanCheese #CommunityLove
• •Website Banner (Holiday Season): Make Your Moments Magical. ✨ From intimate dinners to joyful celebrations, let Lady & Larder bring the art of American-made goodness to your table. Explore our curated holiday collection and taste the love in every detail. #SeasonsEatings #LadyLovesHolidays #ArtOfEntertaining
• •Email Newsletter Snippet (Producer Spotlight): Meet the Hands Behind the Honey! 🍯 This month, we're buzzing about [Producer Name], whose incredible wildflower honey (drizzled generously on our Signature Board!) is a testament to generations of passionate beekeeping right here in California. Supporting artisans like them is why we do what we do. Taste their story: [Link to product/board]. #SupportLocal #AmericanMakers #LadyAndLarderStory
• •TikTok Video Caption (Quick Entertaining Tip): Party prep stressing you out? 🤯 Let us handle the delicious details! Our boards come ready to wow – just unbox, add crackers, and pour the good times. 🎉 More mingling, less fussing. That’s the Lady & Larder way! 😉 #EasyEntertaining #HostWithTheMost #CheeseBoardLove #LadyAndLarderMagic #PartyHacks
• •Facebook Ad (Promoting In-Store Experience): Step into our little dream shop and discover a world of American-made deliciousness! 🧀🍇 From hand-cut cheeses to vibrant local blooms and the perfect bottle of wine, Lady & Larder is more than a store – it's a feeling. Come say hello, we can't wait to share our favorites with you! [Link to directions/hours]. #SantaMonicaEats #CarmelByTheSea #ArtisanShop #LadyAndLarder #CommunityAndCheese