Brand Tone

creative, witty, and empowering, with a touch of rebellious fun

Brand Values

• •Creativity and Design Excellence
• •Family and Organization
• •Fun and Silliness
• •Empowerment
• •Quality and Sustainability

Best Practices

• •Embrace the "Useful and Beautiful" Mantra: Every piece of copy should reflect this core concept. Whether describing a product or writing a blog post, the language should be both practical and aesthetically pleasing.
• •Maintain a Witty and Slightly Irreverent Tone: Use humor and a conversational style. Dont be afraid to be a little cheeky, as seen in the "dont lose your shit" and "well send our girls around" examples. This creates a memorable and relatable brand personality.
• •Lead with the "Why": Start with the problem the product solves – the "chaos of family life" – before detailing the features. This connects with the customers emotional needs.
• •Incorporate Specific and Fun Details: Mentioning unique holidays like "Dolly Partons Birthday" or the "colour popping stickers" makes the products more tangible and desirable. These details bring the brands personality to life.
• •Let Emmas Voice Shine Through: As the founder and creative force, Emma Scott-Childs personal story and voice are central to the brand. Continue to share her perspective and creative journey to maintain authenticity and a strong connection with the audience.

Social Perception

Ladyland Press is perceived as a stylish and practical solution for modern families who appreciate good design. The brand has cultivated a "cult following," with products frequently selling out, indicating strong customer loyalty and positive reception. Customers view the planners as not just organizational tools but also as decorative items that are a "cool change from mainstream calendars." The connection to Emma Scott-Child and her "Ladyland" blog adds a personal and authentic dimension to the brand, making it relatable to its target audience of design-conscious parents. The brand appears to be highly regarded within its niche, with a strong, positive reputation built on the quality and uniqueness of its products.

Copy Examples

• •Tame the beautiful chaos of your year. Our 2026 Wall Planner is here to turn your familys schedule from uh-oh to aha!. With a wink to the fun stuff (hello, National Pizza Day!) and a nod to the important dates, youll be organized and inspired. Its a whole year of your life, on one gorgeous page.
• •Finally, a planner that speaks their language. Our Kids Wall Planner is a magical mix of silly and smart, packed with stickers to celebrate everything from school holidays to losing a tooth. Its the perfect way to help them understand their year, one awesome day at a time.
• •For the girls who are ready to run the world. This planner is a daily dose of inspiration, celebrating trailblazing women and empowering quotes. Because every day is a good day to be a girl with a plan.
• •That feeling when the 2026 planners drop. ✨ Get ready to organize your life with more color, more fun, and more reminders to celebrate the little things. Limited stock, as always. Dont say we didnt warn you! #LadylandPress #WallPlanner #OrganizedLife
• •Your yearly dose of organized fun has arrived. 🗓️