Brand Tone

Empowering, relatable, and confident, speaking to customers in a familiar and understanding way with a bold and playful side, like a knowledgeable friend offering a genuine solution.

Brand Values

• •Empowerment and Confidence
• •Quality and Accessibility
• •Authenticity and Storytelling
• •Inclusivity

Best Practices

• •Always connect the products back to the core values of empowerment, confidence, and self-care. Don't just sell lashes; sell the feeling of power and sovereignty they instill.
• •Continue to leverage the founder's authentic journey. Phrases like "From one woman who was tired of stereotypes to another" or "Our founder solved her lash problem so you don't have to" create a powerful, relatable connection.
• •Use a conversational and inclusive tone. Address customer pain points directly and with empathy, using phrases like "We've been there" or "Sound familiar?" to build trust.
• •Continue the practice of naming collections after personas or moods (e.g., "HIGH & MIGHTY," "SOCIAL BUTTERFLY"). This allows customers to buy into an identity, not just a product.
• •Ensure that every piece of communication, from the website copy to social media posts and customer service interactions, reflects the same empowering, confident, and relatable tone. This consistency builds brand recognition and trust.

Social Perception

A founder-led, passion-driven brand seen as a symbol of female sovereignty, confidence, and self-care, directly addressing the customer's journey from frustration to discovering a reliable solution.

Copy Examples

• •Your story is written in your eyes. Make it a bestseller. Our SOCIAL BUTTERFLY lashes are for the days you’re the main character. Go ahead, stand out. You were born to. #LadyKong #EmpowerYourGaze #LashConfidence
• •More Than Lashes. It's Your Power. Tired of lashes that irritate and disappoint? So were we. Discover the comfort and confidence of our founder-created collections, designed for every woman, every day.
• •Who said you can't own the boardroom and feel fabulous doing it? The NINE 2 FIVE collection is for the woman who commands respect with a subtle-yet-unforgettable glance. These casually elegant lashes are lightweight enough for all-day wear, from your morning coffee to your end-of-day success. Because feeling good is the best business strategy.
• •Still settling for uncomfortable lashes? Your eyes deserve better.
• •Stop adjusting. Start empowering. We get it. The watery eyes, the smudging, the constant mirror checks. LADYKONG was born from that frustration. Experience lashes that feel as good as they look.