Brand Tone

Warm, inviting, friendly, and deeply rooted in Southern hospitality.

Brand Values

• •Quality & Freshness
• •Tradition & Heritage
• •Customer Service & Hospitality
• •Community Connection
• •Reliability & Trust
• •Passion for Food

Best Practices

• •Embrace Warm & Welcoming Language
• •Highlight Freshness and Quality
• •Weave in Southern Hospitality & Tradition
• •Focus on Solutions & Occasions
• •Maintain Visual & Verbal Consistency

Social Perception

Ladyfingers is widely perceived as a beloved Raleigh institution, a go-to for high-quality, delicious, and convenient Southern-style comfort food. They are trusted for catering important life events, with many positive reviews praising the food quality, taste, and service.

Copy Examples

• •Facebook Post (Community Engagement): Raleigh weather got you craving comfort? 🥰 Our classic Chicken Pot Pie is bubbling away, ready to warm your heart and home. Made with love and the freshest ingredients, just like grandma used to make (if grandma was a gourmet Southern chef!). Swing by our market or order ahead for an easy, delicious dinner tonight! #LadyfingersRaleigh #ComfortFood #SouthernCooking #RaleighEats #FamilyDinner
• •Instagram Post (Showcasing a Dish): ✨ Our Legendary Ham Rolls ✨ Sweet, savory, and oh-so-Southern. For over 35 years, these bites of happiness have been a Raleigh tradition at celebrations big and small. What memories do our ham rolls spark for you? Share below! 👇 #LadyfingersNC #HamRolls #SouthernTradition #RaleighFood #Catering #GourmetToGo
• •Website Catering Page Snippet: From intimate family gatherings to grand celebrations, Ladyfingers has been Raleigh's trusted catering partner since 1985. We pour our heart into every dish, using only the finest ingredients to create a memorable culinary experience rooted in Southern hospitality. Let us take care of the details, so you can cherish the moments. Explore our catering menus today.
• •Gourmet To Go Email Subject/Headline: Take Home a Taste of Southern Comfort: Ladyfingers Gourmet To Go! Body Snippet: Short on time but not on taste? Ladyfingers offers a delicious array of freshly prepared casseroles, salads, and entrees ready for your table. Effortless elegance and homemade flavor, without the fuss. Because every day deserves a little something special.
• •Local Ad (Print or Digital): Ladyfingers of Raleigh: Tastefully Yours, Since 1985. From our kitchen to yours, experience the warmth of Southern tradition and the taste of quality with our renowned catering and gourmet meals to go. Visit our Market & Eatery on Glenwood Place!