Brand Tone

authentic, serene, and appreciative

Brand Values

• •Handmade Craftsmanship
• •Uniqueness and Individuality
• •Personal Connection
• •Natural Beauty and Inspiration
• •Affordability and Accessibility

Best Practices

• •Write from the Artist's Perspective: Use a first-person voice ("I," "my") whenever possible, especially in emails, social posts, and story-based content. This reinforces the personal, artist-driven nature of the brand.
• •Highlight the "Handmade" and "Unique" Factors: These are the strongest differentiators. Consistently use terms like "handcrafted," "one-of-a-kind," "artisan-made," and "made by hand" in descriptions, bios, and ads.
• •Use Descriptive, Serene Language: Employ a vocabulary that reflects the calm, natural aesthetic of the jewelry. Words like "luminous," "delicate," "serene," "tranquil," and "meticulously crafted" will align with the established brand tone.
• •Tell the Story Behind the Piece: Briefly share the inspiration. Was it the color of the sky, a walk in the forest, or the stone itself? This adds emotional value and connects the customer to the creative process.
• •Focus on Quality Materials and Customer Experience: Describe the gemstones and metals with detail and appreciation. Frame the jewelry not just by its features, but by how it will make the customer feel: beautiful, unique, and joyful.

Social Perception

Trusted and Reliable, Artistic and High-Quality, Personal and Approachable

Copy Examples

• •There’s a special tranquility in the deep greens of African Turquoise. I crafted this bracelet to feel like a small piece of peaceful nature you can carry with you. Each stone is unique, wire-wrapped with care, making this piece truly one-of-a-kind. I hope you love it. Available in the shop now.
• •Hello [Customer Name], I'm so excited to share a few new designs with you, straight from my studio. I've been inspired by celestial skies lately, and have been working with some beautiful moonstone and labradorite. Each piece is handmade and holds a little bit of that magic. Thank you for being a part of this journey. Warmly, Diane.
• •Discover jewelry with a soul. At Ladybugfeet Designs, every piece is handcrafted by artist Diane McHugh, ensuring no two are ever the same. Find your own unique, nature-inspired treasure and support a small business with a passion for quality. Free shipping on orders over $75.
• •This delicate necklace features a luminous freshwater pearl, carefully wrapped in sterling silver wire. It's a timeless and simple design, handmade to be both versatile and unique. More than just an accessory, it's a piece of art lovingly made to bring you joy.
• •It all started with a passion for creating. From a small home studio, Ladybugfeet Jewelry Designs was born out of a love for unique, handcrafted pieces that tell a story. We believe in quality, care, and bringing you something special that's inspired by the beauty we see every day.