Brand Tone

passionate, creative, and personal

Brand Values

• •Sustainability
• •Uniqueness and Originality
• •Craftsmanship
• •Customer Collaboration
• •Personal Connection

Best Practices

• •Lead with the Story: Every piece of copy, from social posts to product descriptions, should touch upon the item's past or the creative process. This is the brand's strongest differentiator.
• •Use "We" and Personal Anecdotes: Always write from the perspective of the founders, Jill and Nick. Using "we" reinforces the personal, small-business feel that customers connect with.
• •Emphasize "Unique" and "One-of-a-Kind": Consistently use language that highlights the exclusivity of the products. Avoid generic descriptions. Phrases like "true one-off," "your own piece of history," and "won't find another" are key.
• •Balance Quirky with Quality: While the tone is creative and quirky, it's crucial to also communicate the quality of the craftsmanship, the safety checks (like PAT testing), and the careful restoration involved to build trust and justify the price point.
• •Incorporate Social Proof: Regularly leverage the fantastic customer reviews from Etsy and other platforms. Use direct quotes in social media posts, on the website, and in ad copy to build credibility and let satisfied customers do the selling.

Social Perception

The public and customer perception of LadybirdLane Decor is overwhelmingly positive, consistently praised for being High-Quality & Artistic, Trustworthy & Reliable, providing Excellent Service, and being Globally Recognized.

Copy Examples

• •Rescued from the past, rewired for your future. This crimson beauty isn't just a lamp; it's a conversation starter. Once a silent telephone, now it's ready to brighten your space with a quirky, vintage glow. We loved every moment of bringing this one-of-a-kind piece back to life. Where would you picture it in your home? #UpcycledLighting #VintageDecor #LadybirdLaneDecor #HandmadeHome #RetroLamp
• •Don't just decorate. Tell a story. Landfill? Not on our watch. At LadybirdLane Decor, we find forgotten treasures and transform them into unique lighting that sparks joy. Each lamp is a one-off piece of art, lovingly restored to shine for years to come. Find a piece with a past. Shop our collection now. Discover a Story
• •Vintage Soul. Modern Glow. Explore our collection of unique, upcycled lamps—each with a story to tell.
• •This lamp began its life as a [Original Item, e.g., 1960s surveyor's tripod]. We were drawn to its history and solid [Material, e.g., oak and brass] construction. After a careful restoration process, Nick masterfully rewired it, transforming it into a stunning floor lamp that blends industrial history with modern design. It has been PAT tested for safety and is fitted with a braided cord to complete the vintage aesthetic. This isn't just a lamp; it's a preserved piece of history, ready for its next chapter in your home.
• •Fresh from the workshop ✨ See our latest rescued & restored gems!