Brand Tone

Artistic & Expressive, Friendly & Approachable, Passionate & Knowledgeable, Empowering

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Creativity
• •Customer Focus
• •Community

Best Practices

• •Embrace Expressive Language: Use vivid, descriptive words that evoke creativity, freedom, and individuality. Don't be afraid of a slightly informal and enthusiastic voice.
• •Highlight Craftsmanship and Artistry: Consistently mention the handmade nature, quality of materials, and the artistic effort put into the products.
• •Foster a Sense of Community: Use inclusive language ("our tribe," "join us"). Encourage user-generated content and interact genuinely with followers.
• •Focus on Empowerment and Confidence: Frame product benefits around how they help customers express themselves and feel good in their own skin.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in captions, product descriptions, and website copy aligns with the visual aesthetic presented on Instagram and other platforms – vibrant, artistic, and authentic.

Social Perception

Customers appreciate the aesthetic and quality of the dreadlock extensions and accessories. The brand is seen as a source of inspiration for unique hairstyles. There's an appreciation for the artistic and handmade nature of the products. The brand is perceived as connected to alternative and bohemian subcultures. Engagement on social media suggests a responsive and helpful customer interaction.

Copy Examples

• •Headline: Unleash Your Inner Fire. ✨ Body: Dare to be different? Our handcrafted dreadlocks are more than just hair – they're a statement. Express your unique vibe and set your spirit free. Shop the collection now! #LaDreadErie #DreadlockStyle #SelfExpression
• •Headline: Your Dream Dreads, Made Real. 💖 Body: Got a vision for your perfect dreadlocks? We bring it to life! From vibrant rainbow hues to natural earthy tones, let's create your custom set together. Quality, creativity, and a whole lotta love in every strand. DM us to start your journey! #CustomDreads #HandmadeHair #BohoChic
• •Headline: More Than Style, It's a Vibe. ✌️ Body: Join the La DreadErie tribe! We're all about celebrating individuality and the art of dreadlocks. Tag us in your looks – we LOVE seeing how you rock your dreads! #DreadCommunity #AlternativeFashion #LaDreadErieLove
• •Headline: Transform Your Look, Effortlessly. 🔥 Body: Ready for a stunning change? Our easy-to-install dreadlock extensions add instant volume, length, and personality. High quality, reusable, and designed to turn heads. What look will you create? #DreadlockExtensions #HairTransformation #UniqueStyle
• •Headline: Art You Can Wear. 🎨 Body: Each set of La DreadErie dreadlocks is crafted with passion and an eye for detail. We believe your hair is a canvas – let's make it a masterpiece. Discover our latest artistic collections. #WearableArt #DreadlockArtist #BohemianStyle