Brand Tone

Empowering, Conscious, and Friendly

Brand Values

• •Sustainability
• •Self-Expression and Authenticity
• •Community
• •Quality

Best Practices

• •Lead with Values: Always connect the product back to the core values of sustainability and conscious living. Instead of just saying 'soft hoodie,' say 'sustainably soft hoodie.'
• •Use Empowering Language: Employ verbs and phrases that inspire action and confidence, such as 'Embrace,' 'Elevate,' 'Discover,' and 'Wear your values.'
• •Be Transparent and Specific: Reinforce trust by being specific about ethical practices. Mention 'water-based inks,' 'plastic-free packaging,' and 'organic materials' frequently.
• •Foster Community: Continue to use inclusive language ('our #ladywholikethat') and calls-to-action that encourage user participation, making customers feel like part of a movement.
• •Maintain a Positive and Friendly Tone: Consistently use upbeat language, positive affirmations, and friendly emojis (where appropriate) to keep the brand approachable and aligned with the 'positive vibes' message.

Social Perception

Positive but limited to a niche audience. Perceived by followers as a trustworthy, ethical, and stylish option for sustainable casual wear. Low general public awareness, seen as a specialty e-shop with a clear, focused mission.

Copy Examples

• •That feeling when your outfit is as comfortable as your conscience. ✨ Our 'Positive Vibes' hoodie isn't just soft on your skin, it's gentle on the planet. Made with 100% organic cotton and printed with eco-friendly inks. Wear your values. #ladieswholikethat #sustainablefashion #consciousliving
• •Look good, feel good, do good. 🌱
• •More Than a Hoodie. It's a Statement. Join the slow fashion movement with pieces designed to last. Shop our sustainable collection.
• •Tired of fast fashion? At Ladies Who Like That, we create timeless hoodies and sweaters that you'll love for years, not just a season. Every piece is ethically made in France with vegan, water-based inks. No plastic, ever. Tap to explore fashion that feels good, inside and out.
• •Your New Favorite Eco-Friendly Hoodie. Elevate your style sustainably with Ladies Who Like That! Explore eco-friendly fashion that speaks to your unique vibe. Cozy up in our hoodies and sweaters, and embrace your eco-journey today! #EcoFashion #SustainableStyle #LadiesWhoLikeThat