Brand Tone

Intimate, Poetic, Modern, Bold, Empathetic, and Sincere.

Brand Values

• •The Power of Words
• •Emotional Honesty and Vulnerability
• •Individuality and Self-Expression
• •Love and Relationships
• •Modern Femininity
• •Sustainability

Best Practices

• •Prioritize sincere and authentic language to build trust with the audience.
• •Maintain a balance between delicacy and boldness in tone to reflect the brand's modern femininity.
• •Emphasize the power of words to connect and express emotions.
• •Use evocative language and imagery to convey intimacy and emotion.
• •Incorporate sustainable practices and messaging into the brand's narrative.

Social Perception

Respected author and voice, relatable and sincere, innovative in connecting people, associated with intimacy and emotion.

Copy Examples

• •"Dans le silence de mes mots, je t'offre un fragment de mon âme. Laisse-le résonner en toi."
• •"Nos cœurs sont des poèmes inachevés, cherchant l'écho d'une rime parfaite."
• •"L'amour, cette audace de dévoiler nos failles, cette force de les embrasser."
• •"Écrire, c'est hurler en silence, offrir ses blessures en offrande."
• •"Chaque mot est une caresse, chaque phrase un baiser volé à l'éternité."