Brand Tone

professional, passionate, and transparent

Brand Values

• •Animal Welfare
• •Quality and Craftsmanship
• •Sustainability and Local Production
• •Transparency and Education

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product (what) back to the core values (why). Instead of saying "We sell Duroc pork," say "We believe in better farming, which is why we raise Duroc pigs known for their quality and welfare."
• •Use Transparent and Honest Language: Emphasize the "farm-to-table" journey. Use phrases like "see for yourself," "full transparency," and talk openly about their processes, from breeding to how the pigs live on the fields.
• •Highlight the "Three Hearts" of Welfare: The three-heart animal welfare certification is a powerful, tangible proof point. This should be a recurring element in marketing materials as it immediately communicates a high standard of care and quality.
• •Balance Passion with Professionalism: While the founders' passion is a great story, the copy should remain professional and focused on the benefits to the customer (superior taste, tenderness, quality they can trust). Mentioning collaborations with top chefs reinforces this professional credibility.
• •Tell the Founders' Story: The narrative of two young cousins challenging the industry is compelling. Weave this personal story into "About Us" sections, social media profiles, and feature articles to create a human connection and make the brand more memorable.

Social Perception

premium, high-end supplier of gourmet pork

Copy Examples

• •Taste the Difference of True Animal Welfare. Our free-range Duroc pigs live longer, happier lives, resulting in pork with unparalleled flavor and marbling. This is meat raised with respect.
• •More than just a pork chop, it's a culinary experience. Raised on open pastures in Børkop, our purebred Duroc pork is celebrated by chefs for its tenderness and rich, succulent taste. Perfect for a simple pan-sear or the star of your next dinner party.
• •Meet the cousins behind the quality. We're Jens and Håkon, and we started Ladegaard Duroc to get back to the roots of farming. Our mission is simple: transparent farming, the highest animal welfare, and creating the best-tasting pork in Denmark. Come visit our farm and see for yourself! #FarmToTable #DanishPork #AnimalWelfare #DurocPig
• •Elevate Your Menu with Ladegaard Duroc. Supply your kitchen with the pork that Michelin-starred chefs trust. Consistent quality, exceptional marbling, and a story of sustainability your customers will appreciate. Partner with us for a taste of excellence.
• •Your search for better meat ends here. At the Ladegaard Duroc farm shop, you'll find more than just pork. Discover locally sourced beef, chicken, cheeses, and specialty goods all curated with the same commitment to quality and craftsmanship. Open Wednesday to Saturday in Børkop.