Brand Tone

Supportive and Empathetic, Informative and Resourceful, Trustworthy and Reliable, Direct and Clear, Niche-Focused and Specialized

Brand Values

• •Health and Wellbeing
• •Accessibility
• •Quality
• •Support
• •Specialization

Best Practices

• •Understand Your Audience Deeply: Always write with the specific needs, challenges, and language of individuals with metabolic diseases (like PKU) in mind. Use empathetic and understanding language.
• •Prioritize Clarity and Accuracy: Information about ingredients, nutritional values, and suitability for specific conditions must be precise and easy to understand. Avoid jargon where possible, or explain it clearly.
• •Maintain a Supportive and Positive Voice: While acknowledging the challenges, focus on solutions, empowerment, and the enjoyment of food. Avoid overly clinical or alarmist language.
• •Be Authentic and Transparent: Clearly communicate where products are sourced (if relevant), what they contain, and the brand's mission. Build trust through honesty.
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics, preferred terminology (e.g., "individuals with PKU" vs. "PKU patients," if a preference exists within the community), and a do/don't list for tone. This ensures consistency across all communications, whether on the website, in emails, or any future social media.

Social Perception

A Necessary Resource, Potentially Life-Improving, Trust-Reliant, Community-Oriented (Potentially)

Copy Examples

• •Living with a metabolic condition means making careful food choices every day. At La Cuisine Adaptée, we're here to make that journey easier and more delicious. Explore our wide range of low-protein foods, specially selected for your dietary needs, and rediscover the joy of eating.
• •Managing PKU requires a strict low-protein diet, but it doesn't mean sacrificing taste or variety. Our Low Protein Pasta selection offers diverse options, all carefully sourced to meet your specific requirements. Enjoy your favorite meals again, safely and confidently.
• •La Cuisine Adaptée was founded with a simple mission: to provide accessible, high-quality low-protein foods for individuals managing metabolic diseases. We understand the daily challenges and are dedicated to supporting your health and culinary happiness with products you can trust.
• •Finding tasty and safe low-protein snacks can be tricky! What are your go-to solutions? We offer a variety of [Product Type, e.g., Low Protein Cookies] perfect for on-the-go or a treat at home. Discover your new favorite and share your tips with our community! #LowProteinLiving #PKUDiet #MetabolicDiet #AdaptedCuisine
• •This week at La Cuisine Adaptée, we're highlighting versatile low-protein flours to help you bake with confidence. Plus, find a new [Recipe Type, e.g., Low Protein Bread] recipe on our blog! We're committed to bringing you more options and support for your dietary journey.