Brand Tone

Empowering and Liberating, Modern and Stylish, Direct and Reassuring

Brand Values

• •Freedom and Joy
• •Quality and Purity
• •Simplicity and Convenience
• •Sustainability

Best Practices

• •Lead with the Positive: Always frame the message around the solution (freedom, joy, enjoyment) rather than the problem (discomfort, bloating, intolerance). Focus on what customers gain, not what they avoid.
• •Use Empowering Language: Employ active, confident, and liberating words. Phrases like "Reclaim your freedom," "Dine without doubt," and "Live joyfully" align with the core brand values.
• •Maintain a Clean Aesthetic: Just as the product ingredients are pure, the language should be clean and direct. Avoid overly complex jargon or a clinical tone. Keep sentences clear and concise.
• •Show, Don't Just Tell: Utilize user-generated content and lifestyle imagery in marketing. Showcasing real people enjoying food and social moments is more powerful than simply describing the product's benefits.
• •Emphasize Design and Lifestyle: Consistently mention the stylish, discreet, and sustainable packaging. This reinforces the brand's position as a modern lifestyle accessory, not just a supplement.

Social Perception

Highly Effective, Premium and Aspirational, Trustworthy

Copy Examples

• •Your only focus should be on the good times. Say 'yes' to spontaneous moments and delicious food. #LactoJoy #EnjoyDairyAgain
• •Freedom in Your Pocket. Enjoy Ice Cream, Pizza, and Lattes Again.
• •High-Potency Lactase. Pure Ingredients. Designed for Your Lifestyle. Don't let lactose intolerance dictate your diet.
• •Ready for a worry-free weekend?
• •Simple, pure, and powerful. Our high-dose lactase enzyme is made with clean, vegan ingredients in a sleek, refillable tin. Just one tablet lets you enjoy the dairy you love, without a second thought.