Tono de Marca

Empowering, Accessible, Creative, Traditional, Reliable, Community-Oriented, Slightly Technical/Instructional

Valores de Marca

• •Customization & Individuality
• •DIY & Self-Sufficiency
• •Quality (in fit)
• •Heritage & Timelessness
• •Accessibility to a Skill

Mejores Prácticas

• •Focus on Empowerment: Use language that makes the user feel capable and creative (e.g., "unlock your style," "you create," "empowers you").
• •Highlight Simplicity & Accessibility: Emphasize the ease of the "two-measurement" system to counter potential intimidation of pattern drafting (e.g., "made easy," "simple and satisfying," "without effort").
• •Celebrate Individuality & Custom Fit: Continuously reinforce the core benefit of patterns made to *their* specific measurements (e.g., "fits *you*," "unique shape," "perfectly tailored").
• •Inspire Creativity: Encourage users to experiment with fabrics and styles, positioning La Coupe d'Or as a tool for personal expression (e.g., "express your creativity," "your dream garment," "personalized").
• •Acknowledge Heritage with a Modern Twist: Reference the established method while showcasing its relevance for contemporary fashion. Frame its history as a testament to its reliability, not as being outdated.

Percepción Social

Positive, Helpful for Non-Standard Sizes, Learning Curve/Missing Support, Investment, Community Dependent, Some Old-Fashioned Models

Ejemplos de Copy

• •Unlock your unique style. With La Coupe d'Or, create clothes that fit *you*, not the mannequin. Just two measurements stand between you and a perfectly tailored wardrobe.
• •Tired of patterns that *almost* fit? Discover the 1935 secret to custom-made fashion. La Coupe d'Or makes bespoke sewing simple and satisfying. Your dream garment is waiting to be made.
• •From timeless classics to the latest trends, express your creativity with patterns that adapt to your unique shape. Join generations of makers who trust La Coupe d'Or for a flawless fit, every time.
• •Don't just sew, *create*. La Coupe d'Or empowers you to design and craft a wardrobe that's uniquely yours. Experience the joy of custom-fit clothing, made easy.
• •Imagine a sewing pattern that understands your body. With La Coupe d'Or's intuitive system, all you need are two simple measurements to draft an infinite array of styles. Start your bespoke journey today!