Brand Tone

Sophisticated & Chic, Effortless & Approachable, Aspirational & Modern, Personal & Community-Oriented

Brand Values

• •Quality & Timeless Style
• •Effortless Sophistication
• •Customer Empowerment & Personal Style
• •Modern Femininity
• •Curated Selection

Best Practices

• •Embrace "Elevated Simplicity": Use clear, concise language that conveys sophistication without being overly verbose or pretentious. Focus on the quality and timeless nature of the pieces.
• •Speak to the "Modern Woman": Understand her lifestyle, aspirations, and needs. Craft messages that resonate with her desire for clothing that is both beautiful and functional for various aspects of her life.
• •Highlight "Effortless Style": Emphasize the ease and confidence that comes from wearing l.a.cool pieces. Use words like "effortless," "versatile," "functional," and "timeless."
• •Maintain an Aspirational yet Welcoming Voice: While showcasing high-end items, ensure the tone remains inviting and approachable, aligning with the "relaxing, welcoming environment" of their physical stores.
• •Infuse "California Cool" with Midwestern Warmth: Blend the chic, trend-aware aesthetic of LA fashion with a more personal, friendly, and community-oriented approach reflective of their store locations and founder's vision.

Social Perception

A High-End Boutique, Stylish & Fashion-Forward, Aspirational, Community-Focused (Locally), Knowledgeable & Service-Oriented

Copy Examples

• •Embrace the art of everyday elegance. Discover pieces that move with you, from sunlit mornings to unforgettable evenings. ✨ #LACoolStyle #EffortlessChic #ModernWoman
• •Elevate Your Essentials. Introducing the latest arrivals—timeless design meets contemporary cool. Curated for the discerning woman.
• •Refresh Your Radiance: The Spring Collection Has Arrived at l.a.cool.
• •Beyond luxurious, it's a second skin. This finely knit cashmere piece blends enduring comfort with an understated sophistication that defines l.a.cool. Your new go-to for effortless style, season after season.
• •Invest in style that speaks volumes. At l.a.cool, discover a curated world of designer fashion where quality craftsmanship and timeless appeal are always in vogue. Find your signature piece today.