Brand Tone

Empowering & Confident, Playful & Direct, Informative & Educational, Caring & Body-Positive, Relatable & Authentic, Stylish & Modern

Brand Values

• •Health & Wellness
• •Comfort
• •Sustainability & Ethical Responsibility
• •Body Positivity & Inclusivity
• •Empowerment & Confidence
• •Transparency & Education
• •Quality & Thoughtful Design

Best Practices

• •Embrace "Empathetic Expertise": Write as a knowledgeable friend who genuinely cares about the customer's well-being and confidence. Balance informative content with a supportive, understanding voice.
• •Be Direct and Destigmatize: Don't shy away from using anatomically correct or colloquial (yet respectful) terms when appropriate, especially when discussing health and comfort. This builds authenticity and relatability.
• •Highlight "Sexy Comfort": Consistently weave together the benefits of comfort, health (organic, breathable), and modern, attractive style. Avoid letting one aspect overshadow the others.
• •Educate, Don't Just Sell: Incorporate educational snippets about the benefits of organic cotton, sustainable practices, or thoughtful design features to empower consumers to make informed choices.
• •Maintain Playfulness (Where Appropriate): Especially on more informal platforms like TikTok or in certain campaign messaging, inject a sense of lightheartedness or wit, always aligning with the overarching values of empowerment and body positivity.

Social Perception

Highly Rated by Customers, Trusted for Health and Safety, Modern & Desirable Organic Option, Appreciation for Ethical Stance, Considered Good Value, Relatable and Engaging Brand Personality

Copy Examples

• •Headline: Your Coochie Deserves Organic. (Body: And so does your confidence. Slip into GOTS-certified organic cotton that’s as soft on your skin as it is on the planet. Sexy, sustainable, and seriously comfortable. #LaCoochieComfort)
• •Social Media Post: Tired of choosing between comfy and cute? We called BS on that. La Coochie is organic cotton underwear that’s designed to make you feel amazing, inside and out. No frump, all fabulous. ✨ [Link to shop]
• •Product Description Snippet (for High-Rise Thong): Meet your new everyday obsession. Our High-Rise Thong in breathable organic cotton offers a no-dig waistband and a flattering high cut that stays put. Because feeling good should be this easy (and look this good).
• •Email Subject Line: Let's Talk Gussets (No, Really!). (Email Body Teaser: Ever wonder why that little pocket is there? We perfected it. Ours are wider, longer, and sewn down for ultimate comfort and protection. Discover the La Coochie difference... Your body will thank you!)
• •Ad Copy: Detox your underwear drawer. La Coochie is made with GOTS-certified organic cotton – meaning no harsh chemicals, just pure, breathable comfort that’s kind to your most sensitive skin and the Earth. Feel the difference.