Brand Tone

Educational & Informative, Friendly & Approachable, Inspiring & Creative, Proudly Mexican & Traditional, Professional & Quality-Oriented

Brand Values

• •Quality
• •Variety
• •Customer Service & Support (Asesoría)
• •Education & Sharing Knowledge
• •Responsibility
• •Integrity
• •Effective Communication
• •Continuous Improvement
• •Teamwork
• •Transparency
• •Tradition & Heritage

Best Practices

• •Develop a Brand Voice Chart: Document the key characteristics of your tone (e.g., Friendly, Educational, Inspiring, Professional, Proudly Mexican) with 'do's and don'ts' for writing. Provide specific examples of phrases that fit and don't fit the voice.
• •Prioritize 'Educate and Inspire': Ensure that a significant portion of content aims to teach something new or spark creativity, reinforcing the brand's value of sharing knowledge. Use clear, encouraging language.
• •Incorporate Values Naturally: Weave brand values like 'quality,' 'variety,' and 'Mexican heritage' into product descriptions, stories, and posts rather than just listing them. For example, 'Crafted with the finest Mexican vanilla for authentic flavor.'
• •Maintain a Helpful and Approachable Demeanor: Even when discussing technical aspects or premium products, the language should remain accessible and supportive, inviting questions and interaction. Use 'you' and 'we' to create a connection.
• •Consistent Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used in social media and on the website. Bright, appealing visuals of desserts and baking processes should be paired with equally inviting and enthusiastic text.

Social Perception

Go-To Resource, Educational Hub, Supportive of Bakers, Trustworthy & Established, Community-Focused

Copy Examples

• •Headline: Unlock Your Inner Pastry Chef! ✨ Body: From the finest flours to the most vibrant sprinkles, La Concha has everything you need to turn your sweet dreams into reality. Explore our new collection of premium vanillas! #BakeWithLaConcha #PastryLove
• •Headline: Master the Art of Meringue with Our Experts! 🧁 Body: Join our exclusive online workshop this Saturday and learn the secrets to perfect, glossy meringues from Chef Ana. Quality ingredients, expert guidance. Sign up today – spots are limited! [Link] #LaConchaTeEnseña #ReposteriaProfesional
• •Headline: Celebrating 50 Years of Mexican Baking Tradition! 🇲🇽🎂 Body: Since 1973, La Concha Materias Primas has been your trusted partner in the kitchen. We're proud to continue supplying the quality and variety your family recipes deserve. Thank you for baking with us! #OrgullosamenteMexicanos #LaConchaTradicion
• •Headline: Problem Solved: Finding That Perfect Chocolate Just Got Easier! 🍫 Body: Need a specific couverture for your next masterpiece? Our new online catalog filter helps you find exactly what you're looking for, fast! Plus, get personalized advice from our team. Quality you can taste, service you can trust. #LaConchaCalidad #ExpertosEnReposteria
• •Headline: What Will You Create Today? 🌈 Body: With La Concha's vibrant range of food colorings and decorative icings, the only limit is your imagination! Tag us in your colorful creations for a chance to be featured. Let's bake happiness! #CreatividadSinLimites #LaConchaInspira