Brand Tone

thoughtful, nostalgic, principled, friendly, approachable, personal, story-driven, confident in its anti-fast fashion stance, yet encouraging and helpful, positioning itself as a "friend with really good taste."

Brand Values

• •Sustainability and Anti-Fast Fashion
• •Quality and Durability
• •Individuality and Timeless Style
• •Mindful Consumption
• •Customer-Centricity

Best Practices

• •Lead with the 'Why': Always circle back to the brand's origin story and its stand against fast fashion. Every piece of copy is an opportunity to reinforce these core values.
• •Use Storytelling: Frame product descriptions and social media posts as narratives. Talk about how a piece fits into a person's life and wardrobe, not just its features.
• •Emphasize 'Timeless' over 'Trendy': Avoid language that ties products to fleeting trends. Use words like "classic," "lasting," "versatile," and "staple."
• •Maintain a Personal and Relatable Voice: Write as if you are a knowledgeable and trusted friend giving advice. Use "you" and "we" to create a direct connection with the audience.
• •Highlight Quality and Craftsmanship: Go beyond just saying a product is "high-quality." Mention specific details0the fabric, the stitching, the cut0that speak to its durability and thoughtful design, echoing the grandmother's discerning eye.

Social Perception

Among immediate customers, the perception is positive, with testimonials praising product comfort, style, and quality. However, broader public perception is difficult to gauge due to limited online presence beyond its own channels. The brand appears to be in a foundational stage of building its community.

Copy Examples

• •More than just a tee. It's the start of countless outfits, the one you'll reach for on good days and bad. Crafted to feel like an old favorite from the very first wear. Because some things should be made to last. #SustainableStaples #BuiltToLast
• •Tired of clothes that fall apart after one wash? So were we. Inspired by a grandmother who knew the value of a well-made garment, LACONA SUPPLY offers timeless pieces for a modern wardrobe. Shop quality that you can feel good about. #ByeFastFashion #ShopSustainably
• •Style That Stays. We curate timeless staples designed to be loved and lived in for years to come. Because your wardrobe should be a collection of stories, not a pile of trends.
• •Subject: That 'Where Did You Get That?' Piece. We believe in owning that one standout item that always earns you a compliment. It's not about being trendy; it's about being you. Discover unique, lasting pieces in our new collection.
• •Your forever-and-a-day bag. Built with intention, from the quality of the leather to the sturdiness of the seams. This is the bag that will carry your life, your stories, and your essentials, season after season.